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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel.

Apparel 132
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How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Event Marketer

There, visitors can pick up and play any Gibson Brands product under the sun, appreciate an overhead conveyer belt of 200 guitars, view celebrated music memorabilia, shop apparel and accessories, build a custom guitar and, throughout the journey, learn Gibson’s brand history. Featured photo credit: Cindy Ord/Getty Images.

Retail 118
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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. On the second floor of the space, Wilson is hosting events and offering tournament viewing from an exclusive Sky Box lounge.

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9 Proven Steps for Planning Successful Events

Planning Pod

Style – What should the theme or tone of the event be (luxury/high-end, modern, tech oriented, rustic, etc.) As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses.

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A Comprehensive Walk-Through Your Mobile Event App

Hubilo Blog

In the current scenario, there is a range of best mobile event app providers who create white-labeled event apps with features at par with the recent technological advancements. A range of event app features have been developed for the same, we shall delve into these event apps features further in the article.

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How to Create an Online Event Registration Form: The Ultimate Guide

Planning Pod

Even if you aren’t collecting payments for your professional event, setting up an event registration workflow could help you easily track and manage RSVPs. Of course, the ticket price should cover the costs of the event while generating a profit. File uploads, such as applications or abstracts.