The Brief: Weed Sponsorships and Predictive Palettes
Event Marketer
FEBRUARY 19, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. Touchpoints included a New Amsterdam Vodka NHL PreGame tailgate with games, charging stations, comfortable seats, plenty of photo ops and a chance to win prizes.
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