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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

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Q&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences

Event Marketer

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

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Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

Event Marketer

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. Barstool teamed up with New Amsterdam Vodka to create a content house in Scottsdale for the week, where the company broadcast some of its top podcasts live. Stay tuned for more details on this year’s program. 1 hockey podcast.

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Agency Spotlight: Kemosabe

Event Industry News

Trusty scout – with bases in London, Amsterdam and New York, we’ve got the experience and the key partners to break free from the constraints of a traditional walled agency. Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Never misfire on work.

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

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Event Roadshow Planning: The 2019 Guide

Bizzabo

This event marketing tactic has become increasingly popular as a go-to solution and has the potential to elevate a company’s overall event strategy. Below is an in-depth breakdown of the event roadshow process to help you devise a game plan that aligns with all of your goals, resulting in unforgettable event marketing campaign.

2019 55
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There is no ‘why’ in hybrid

Event Industry News

Not that it’s new news, but live events are back and nobody knows this better than Showcase as in the past two weeks they’ve been in Manchester, Birmingham, London and Amsterdam, where they have created five hybrid events. Event sponsorships are the top choice for organisers to monetise events. In fact, 29.7%