Event Farm

Event Safety is Actually Driving Attendee Engagement. Here’s How.

Event Farm

Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry.

2022 198

Tips from Event Pros: 5 Lessons Learned from Executing Safe Live Events

Event Farm

When you’re in the event industry, ensuring that your events run safely and smoothly isn’t just an ideal to strive for—it’s part of the job description.

2022 180
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Crafting the Event Experience: A Guide to Experience Mapping

Event Farm

How do you hook the attention of your audience, build their excitement for your event, and design an event experience that exceeds their expectations while delivering the business outcomes you seek? Yes, you can do it all.

2021 249

How ASAE is Streamlining Event & Meeting Safety with Event Farm

Event Farm

At Event Farm, it’s been our mission to help the events industry bring live events back safely.

2022 184

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

8 Event Budget Adjustments Needed to Host Safe Events in 2021

Event Farm

Events are coming back but planning an event looks nothing like it used to. Venue and governmental regulations keep changing. Many of your regular vendors have lost staff or gone out of business. With so many new safety-related expenses, your old budget template no longer works. .

2021 247

Top 10 Highlights from the 2022 Event Safety Guide

Event Farm

While the pandemic meant that most event planners had to move toward virtual or online platforms, live events aren’t a remnant of the past.

2022 169

COVID Testing 101 for Events

Event Farm

It goes without saying that the events industry has been one of the hardest hit by the pandemic. Now two years in we’re realizing our new normal and event planners fully recognize that their attendees’ health is a non-negotiable priority.

2022 175

Now Offering COVID-19 Testing Solutions to Host Safe Events

Event Farm

Seven months ago we announced our partnership with CLEAR as a critical step toward ensuring a safe and swift return of in-person events.

2022 172

Crafting the Event Experience: Designing the Event Brand

Event Farm

The event experience for an attendee begins not at check-in or registration, but when they encounter your event for the first time, perhaps in an email or on your website. This first impression either lingers with them or leaves no trace.

2021 203

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Introducing the 2021 Event Planning Playbook

Event Farm

As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? We do!

2021 234

Top 4 Considerations for Event Organizers in 2022

Event Farm

Thirteen months ago, as everyone in the events industry was trying to navigate their way through a global pandemic, we started a journey to bring expert panelists together to learn and guide the event community toward once again hosting safe live events.

2022 141

Top 9 Legal Questions About Event Safety and Liability

Event Farm

The questions raised by participants during the first session of our virtual event series, Pandemic Compliance and Safety at Live Events , prompted us to bring a fresh group of panelists, including a lawyer, for the second session we hosted in March on event safety compliance and legal liability.

2021 173

10 Signs You are Ready to Host an In-Person Event

Event Farm

Since March 2020, this whole pandemic period has been a waiting game. Waiting for the mask-wearing era to pass, waiting for when we can feel safe again, and most importantly – waiting for when we can socialize and have fun with other humans without the anxiety of getting sick.

2021 160

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

3 ideas to help us event planners navigate a new fear — our jobs

Event Farm

I’ve been producing events for the last twenty years. I’ve also helped countless other event planner s host thousands of events around the world. Essentially, I’ve been bringing large groups of human beings together for my entire professional career.

2021 148

Streamlining Safety at The Door with Our Newest Event Partner: CLEAR Health Pass

Event Farm

2021 130

6 Public Health Safety Factors to Consider When Hosting In-Person Events

Event Farm

We want to help bring in-person events back safely – hence why we’ve been initiating conversations with experts, bringing ideas and recommendations to the events community, and exploring technology’s role in helping planners host safer events.

2021 130

Great Content Alone Can’t Make a Great Virtual Conference

Event Farm

This time last year, very few people ever thought about virtual events. Hosting a webinar? Sure, that was business as usual. But a virtual conference? Not on the radar.

2020 130

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

10 Tips to navigate the Timezone Trap when hosting virtual events.

Event Farm

I’ve been producing events and working in the industry for almost 18 years. I consider myself a seasoned veteran and feel like “I’ve seen it all” at this point.

2020 130

We need a hard reset to properly define the word “event”

Event Farm

Without question, the event industry has been turned upside down. Nearly all in-person events in the world have been canceled for the last 3–4 months and no one is certain when/if they are coming back in full capacity.

2020 130

10 Tips for Attendee Engagement, Part Two: During Your Event

Event Farm

This is the second part of a three-part blog series with tips for engaging attendees before, during and after events. If you missed the first post with 10 tips for engaging attendees before events, you can read it here. Otherwise, keep reading to check out our list of tips for in-event engagement. Use a social wall. Projecting a live-stream of your event’s hashtag on large screens throughout your venue will encourage attendees to share more.

2017 199

The trap of personalized experiences at scale

Event Farm

Last weekend, like most weekends, I started Saturday at my neighborhood coffee shop. This is how it usually goes: I walk in, set my stuff down at an open table, then order my Americano. This weekend wasn’t too different.

2019 130

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. It’s kind of like pulling a good shot of espresso or making a salad as well as sweetgreen does—except on a much larger scale.

What makes a VIP event worth it?

Event Farm

We often equate VIP events with the doling out of goods : dinners at a fancy restaurant, front-and-center seats at a baseball game, a VIP lounge at a conference. If you’re hosting a VIP event, there’s a good chance it will come with a heftier price tag.

2019 130

Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data. As a marketer myself, I realize that the push to become data-driven is much easier said than done.

2017 157

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign. Imagine, on the other hand, that you’re asked to do the same for an event.

2017 150

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

4 Ways to Leverage Customer Advocacy at Events

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. One of the biggest missed opportunities in the world of B2B events is not taking full advantage of field events as a platform for. generating customer advocacy.

2017 157

How to Use Experiential Marketing to Reach Millennials (Hint: You're Overthinking It)

Event Farm

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials."

2017 140

Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

People care about experiences, maybe now more than ever. We live, after all, in what's been dubbed the "experience economy." We've all seen the statistics about millennials' willingness to spend more money on experiences than tangible products, and there's a reason I can talk about FOMO without having to tell you what the acronym stands for.

2017 137

Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

Event Farm

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne. Either way, we're using our tech to build an event marketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. ( PS—we'd love to hear how you're thinking about yours. ).

2017 134

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Events: How Brands Can Win in the Experience Economy

Event Farm

We’ve said it before and we’ll say it again: we’re living in the experience economy. More than ever before, it’s about how your brand interacts with your buyer. Today's buyer craves to be intrinsically understood on a personal level and presented with solutions that seamlessly align with who they are. This shift in individualized consumerism means a shift in how we market. The best way for us to deeply understand our buyers is to follow their experiences.

2017 124

4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. As part of that effort, marketers are increasingly turning to interactive and experiential marketing campaigns.

2017 129

3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

2017 128

Make the Most of Industry Conferences: Host Microevents

Event Farm

Even in today’s world dominated by social media and online interaction, many organizations still recognize the benefits of attending in-person industry conferences and tradeshows. Last year, HubSpot’s INBOUND Conference alone attracted over 19,000 attendees from around the world. These conferences have obvious benefits.

2017 133

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions