Event Farm

8 Event Budget Adjustments Needed to Host Safe Events in 2021

Event Farm

Events are coming back but planning an event looks nothing like it used to. Venue and governmental regulations keep changing. Many of your regular vendors have lost staff or gone out of business. With so many new safety-related expenses, your old budget template no longer works. .

2021 158

Top 9 Legal Questions About Event Safety and Liability

Event Farm

The questions raised by participants during the first session of our virtual event series, Pandemic Compliance and Safety at Live Events , prompted us to bring a fresh group of panelists, including a lawyer, for the second session we hosted in March on event safety compliance and legal liability.

2021 217

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Introducing the 2021 Event Planning Playbook

Event Farm

As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? We do!

2021 198

3 ideas to help us event planners navigate a new fear — our jobs

Event Farm

I’ve been producing events for the last twenty years. I’ve also helped countless other event planner s host thousands of events around the world. Essentially, I’ve been bringing large groups of human beings together for my entire professional career.

2021 186

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

10 Signs You are Ready to Host an In-Person Event

Event Farm

Since March 2020, this whole pandemic period has been a waiting game. Waiting for the mask-wearing era to pass, waiting for when we can feel safe again, and most importantly – waiting for when we can socialize and have fun with other humans without the anxiety of getting sick.

2021 151

Great Content Alone Can’t Make a Great Virtual Conference

Event Farm

This time last year, very few people ever thought about virtual events. Hosting a webinar? Sure, that was business as usual. But a virtual conference? Not on the radar.

2020 141

10 Tips to navigate the Timezone Trap when hosting virtual events.

Event Farm

I’ve been producing events and working in the industry for almost 18 years. I consider myself a seasoned veteran and feel like “I’ve seen it all” at this point.

2020 141

We need a hard reset to properly define the word “event”

Event Farm

Without question, the event industry has been turned upside down. Nearly all in-person events in the world have been canceled for the last 3–4 months and no one is certain when/if they are coming back in full capacity.

2020 141

10 Tips for Attendee Engagement, Part Two: During Your Event

Event Farm

This is the second part of a three-part blog series with tips for engaging attendees before, during and after events. If you missed the first post with 10 tips for engaging attendees before events, you can read it here. Otherwise, keep reading to check out our list of tips for in-event engagement. Use a social wall. Projecting a live-stream of your event’s hashtag on large screens throughout your venue will encourage attendees to share more.

2017 244

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data. As a marketer myself, I realize that the push to become data-driven is much easier said than done.

2017 194

4 Ways to Leverage Customer Advocacy at Events

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. One of the biggest missed opportunities in the world of B2B events is not taking full advantage of field events as a platform for. generating customer advocacy.

2017 206

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign. Imagine, on the other hand, that you’re asked to do the same for an event.

2017 187

How to Use Experiential Marketing to Reach Millennials (Hint: You're Overthinking It)

Event Farm

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials."

2017 181

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

People care about experiences, maybe now more than ever. We live, after all, in what's been dubbed the "experience economy." We've all seen the statistics about millennials' willingness to spend more money on experiences than tangible products, and there's a reason I can talk about FOMO without having to tell you what the acronym stands for.

2017 175

Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

Event Farm

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne. Either way, we're using our tech to build an event marketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. ( PS—we'd love to hear how you're thinking about yours. ).

2017 170

The trap of personalized experiences at scale

Event Farm

Last weekend, like most weekends, I started Saturday at my neighborhood coffee shop. This is how it usually goes: I walk in, set my stuff down at an open table, then order my Americano. This weekend wasn’t too different.

2019 130

What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. It’s kind of like pulling a good shot of espresso or making a salad as well as sweetgreen does—except on a much larger scale.

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

What makes a VIP event worth it?

Event Farm

We often equate VIP events with the doling out of goods : dinners at a fancy restaurant, front-and-center seats at a baseball game, a VIP lounge at a conference. If you’re hosting a VIP event, there’s a good chance it will come with a heftier price tag.

2019 130

4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. As part of that effort, marketers are increasingly turning to interactive and experiential marketing campaigns.

2017 171

Make the Most of Industry Conferences: Host Microevents

Event Farm

Even in today’s world dominated by social media and online interaction, many organizations still recognize the benefits of attending in-person industry conferences and tradeshows. Last year, HubSpot’s INBOUND Conference alone attracted over 19,000 attendees from around the world. These conferences have obvious benefits.

2017 174

Events: How Brands Can Win in the Experience Economy

Event Farm

We’ve said it before and we’ll say it again: we’re living in the experience economy. More than ever before, it’s about how your brand interacts with your buyer. Today's buyer craves to be intrinsically understood on a personal level and presented with solutions that seamlessly align with who they are. This shift in individualized consumerism means a shift in how we market. The best way for us to deeply understand our buyers is to follow their experiences.

2017 158

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

The Power of Event Marketing Automation: Lessons From Our Event Series

Event Farm

When we first kicked off the planning process for our. Women Crushing It Wednesday. series, I wrote a blog post about why. every marketing team should consider hosting an event series. I also said the hardest part of hosting an event is the first step: Setting the date and making the commitment to follow through with it. Sarah, our Marketing Manger, kicking off the panel discussion at our second WCW event.

2017 152

Event Farm Partners with Snapchat: Geofilters Add a New Layer of Attendee Data

Event Farm

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. The combination of Event Farm’s event marketing technology with. Snapchat’s social sharing capabilities and analytics will enable companies to uncover deeper guest insight—and increase brand reach, especially with younger audiences.

2017 167

3 Possible Problems with Your Event Marketing Metrics

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? As strange as it is, that's what is often happening with events. While event marketing campaigns continue to dominate marketing budgets, event success and ROI are still measured poorly, if at all.

2017 171

Creating Content for Your Marketing Event: How to Recruit and Work With a Stellar Group of Panelists

Event Farm

Once we settled on the idea for our event series, Women Crushing it Wednesday , we couldn’t wait to start advertising. But we knew that in order to attract attention from the community and get the right attendees through the door, we needed to partner with some stellar panelists. As with all of our other marketing initiatives, great event content would be essential.

2017 152

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

5 Things To Avoid When Running a Successful Roadshow

Event Farm

Event Farm just wrapped up our inaugural Tour d’States Roadshow event, a six-city series of educational sessions, panels and networking events that traveled across the United States to give event professionals an opportunity to network with industry peers and hear from experts about what they see for the future of the business of offline. We’re very pleased to report that the roadshow was, overall, a remarkable success!

2016 171

How to Track Event Influence with Salesforce Reports

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Salesforce can be extremely useful in helping you create a more data-driven approach for your event marketing strategy, but it can be challenging to track how events influence pipeline and revenue if you don't have the right Salesforce reports.

2017 166

3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

2017 153

The Most Important Thing to Remember in Event Marketing: Your Event's Promotion

Event Farm

There are a lot of blog posts and other resources with tips, suggestions and information for how to create the best in-event experiences to engage with and influence attendees. Creating a great in-event experience is, of course, important—but what about the process of promoting your event and getting those attendees there in the first place? If you really want to set your event up for success, you must promote your event and persuade people to register.

2017 163

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

The Goal of Your Event Should Not be Lead Generation: Here's Why

Event Farm

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives. But events typically require more time, money and resources than other marketing channels, and you want to make sure you're extracting the most value from each event you host.

2017 158

5 Trends for Experiential Marketing in 2017 and Beyond

Event Farm

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. finding the event marketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level. But with so many evolving trends, how do you know which ones deserve your attention?

2016 167

Marketing Is Broken. We Want to Fix It.

Event Farm

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention. When other marketers see that attention, they flock to the same channel. The channel becomes saturated and less effective, and the process repeats itself.

2017 143

Farmer of the Year: Melissa Spitz of DigitasLBi

Event Farm

Event professionals are notorious for their incredibly hectic and often stressful schedules. When they’re not. sourcing venues , finding sponsors , sending invitations , accommodating dietary restrictions (there are a lot!), or hiring entertainment, they’re probably busy working out the logistical details of an event to ensure that everything runs smoothly—or spending time worrying that it won’t. But ultimately, event pros jump through these hoops to get back to something basic: humans.

2017 157

The 5 Secrets To Thriving in a Post-Pandemic World

Speaker: Kevin Tam, Sculpture Hospitality Consultant

This webinar is about creating the mindset necessary to navigate a post-pandemic world. The last year and a half of the pandemic has wounded all of us, mentally, emotionally and financially, especially being in one of the hardest hit industries. To thrive, we have to learn how to accept it, face it, deal with it and strategize around it.