Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? When we look into the future of advertising, customers are getting harder and harder to find in the context that’s most relevant to them,” says Emma Rathe, head of event marketing at Reddit.

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Event Industry News

APRIL 10, 2024

Event Tech Live (ETL), the premier event dedicated to showcasing the latest advancements in event technology, is thrilled to announce an exciting addition to its Las Vegas 2024 event.

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Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. To help launch a new product more exciting and engaging, this blog shares 35 creative product launch event ideas with real-world examples to consider in 2024. Let’s dive in!

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! Make sure the app you choose integrates well with your other tools, like your constituent relationship management (CRM) system or email marketing platform. Double-check integrations and compatibility.

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Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Biggest 2024 Trends Looking toward 2024, Tejado said there are three things he sees being incredibly important. Partnerships are critical.”

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Event Marketer

JANUARY 10, 2024

sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Build: MC2) More coverage to come.

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Event Marketer

JANUARY 16, 2024

Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. How will this theme park trend change brand expectations and experiential marketing budgets? Magic carpets? Marshmallow splatter? Move over, traditional product demos. Take attendees on a 4D ride!

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Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. There will even be more content designed just for destination marketers. The post What to Expect at Cvent Connect 2024 in San Antonio appeared first on Smart Meetings.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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Smart Meetings

DECEMBER 1, 2023

Is Your Event Tech Stack Optimized for Results? Questions you need to ask to build a strategic meeting operation [pull quote] “2024 is the year of doing more events that matter, more experience-driven events that drive more engagement and connections.” Q: Why is it so important that meeting professionals assess their tech stack now?

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Event Industry News

APRIL 16, 2024

After the successful in-person debut of Event Tech Live Las Vegas in 2023, AMP Events has chosen Evolution Dome US as a preferred supplier for the show’s return to The Expo at WMCLV, Nevada, on 1-2 May 2024.

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Event Industry News

MAY 1, 2024

As the event industry propels towards 2024, technological advancements continue to shape its landscape. Event organizers are in constant pursuit of innovative solutions that not only enhance attendee experiences but also streamline operational workflows.

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Event Industry News

APRIL 24, 2024

Event Tech Live (ETL) Las Vegas, the premier event for professionals in the event technology industry, is proud to announce its partnership with Zuant as the official 3D partner for the upcoming event taking place on May 1st and 2nd, 2024, in Las Vegas.

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Caterease

JANUARY 9, 2024

Whatever your catering goals for 2024, read on to discover how to crush them with these exciting trends. In 2024, clients expect custom and personalized culinary experiences reflecting their brand and vision. Utilizing tech in catering could help you stand out from the competition and increase event bookings.

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Event Industry News

APRIL 24, 2024

Event Tech Live (ETL) Las Vegas, the premier event for professionals in the event technology industry, is proud to announce its partnership with Zuant as the official 3D partner for the upcoming event taking place on May 1st and 2nd, 2024, in Las Vegas.

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Event Industry News

FEBRUARY 8, 2024

Audience response system Poll Everywhere has partnered with Event Tech Live (ETL) Las Vegas 2024, bringing a further layer of engagement and inclusivity to all three stages.

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Nunify

FEBRUARY 28, 2024

Wedding budget is expected to be between $30,000 and $50,000 The average cost of a wedding in 2024 is expected to be over $30,000 , with more couples budgeting between $30,000 and $50,000. Global Wedding Market Size Growth Is Expected To Reach $219.8 billion in 2024 at a compound annual growth rate (CAGR) of 11.8%, and then to 327.19

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Event Industry News

MARCH 12, 2024

InEvent, a leading event management software solutions provider, is proud to announce its sponsorship of a stage at Event Tech Live (ETL) Las Vegas, scheduled for May 1st and 2nd, 2024. Event Tech Live Las Vegas is a premier event […]

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Prestige Events Magazine

FEBRUARY 12, 2024

Also adding their expertise to the day will be Sam Stimpson from sls360, who will be speaking on Resilience, while Felicia Asiedu from Cvent will be sharing insight into AI, the Changing Face of Event Tech and how this is affecting modern events. We’re really proud of our educational programme this year.

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Event Marketer

JANUARY 20, 2024

The approximately 15-minute experience walked attendees through Kia in-vehicle tech, like Highway Driving Assist 2 and Remote Smart Parking Assist 2, as narrators described the technology. We made it easy for those at the vanguard of technology to understand the true consumer benefits, as well as Kia’s elevated branding and image.

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Event Marketer

JANUARY 21, 2024

CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor. Unexpected textures, appearances and pivots. Less intricate architecture and more thrills. Storytelling over information.

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Event Marketer

MARCH 7, 2024

The experience brought together the bold colors of CAFÉ, luxurious art galleries by Monogram, the futuristic tech of GE Profile, the timeless heritage of GE, and the urban living vibes of Hotpoint and Haier in an experience that felt like a playground of design inspiration. “We

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Event Industry News

FEBRUARY 29, 2024

We know that each and every event experience has many functions connected to it – sales, marketing, and operations. Prismm is a spatial design technology company that enables businesses to transcend the limitations of physical environments and conventional thinking to explore the infinite possibilities of space.

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ePly

FEBRUARY 6, 2024

No marketer or event planner wants to be associated with an event that is considered less than successful. It is more frequently being done through digital marketing and social media. Are they tech-savvy? The post Event Engagement Strategies for 2024 appeared first on A2Z Events. In-person events and conferences are back.

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EventMB

JANUARY 18, 2024

Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings

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Eventscase Blog

NOVEMBER 29, 2023

For the recently concluded Event Tech Live, Europe’s most significant event technology event , we decided to conduct a ‘tech trip’ for EMA ( Event Managers Association ) and AEVEA ( Spanish Event Agencies Association ), two of the Spanish industry associations we’ve been collaborating with for years. Til next year!

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Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. From c-suite executives to owners to entry-level marketers, the audience segments—and therefore the programming—covered a multitude of skill levels.

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Eventscase Blog

APRIL 24, 2024

In addition, the app must be intuitive and easy to us e, even for those who are not very tech-savvy. Internet access and usability Events often take place in locations where internet connectivity may be limited or unstable, and while this is solved with native apps such as the Eventscase event app , it is not always possible.

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Event Marketer

JANUARY 3, 2024

Read on for candid ideas and perspectives guaranteed to inform your agency business in 2024, and check out part two of the conversation here. EVENT MARKETER: Are event agency partners getting the access they need to the kind of information that helps them create strategies that can deliver against business goals? It always has.

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Prestige Events Magazine

NOVEMBER 29, 2023

Although based in Yorkshire for 20 years, Nick spent over a decade at London based TRO as client service and marketing board director, where he led on strategy, project management and client relations for experiential clients. This comes off the back of a raft of recent client successes.

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Event Age by Swapcard

FEBRUARY 21, 2024

But with so many options available in the market, how do you decide? Whether you’re an event organizer looking to improve your attendee experience or an exhibitor hoping to maximize ROI, chances are you are looking for an event app.

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Socio Events

OCTOBER 10, 2023

The strategy that event planners and organizers use to achieve that is called event activation, or experiential marketing. While event activations typically happen during an event, industry professionals use the tactic in pre-and post-event marketing too. But event activations aren’t just for pre-event marketing.

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Prestige Events Magazine

MAY 10, 2023

{10-11} Carlton House Terrace, the home of The British Academy for humanities and social sciences, is taking bookings from April 2024 for its vibrant new event spaces, which are part of a £9.6 million refurbishment.

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Event Marketer

FEBRUARY 15, 2024

Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer.

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