First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Event Marketer
MAY 9, 2024
With the Florida heat reaching 85 degrees, it was essential for race fans to stay hydrated, and sponsor Liquid I.V. Liquid I.V. ran with the DRS concept and gave it a clever brand spin for its activation at the Formula 1 Crypto.com Miami Grand Prix, May 3-5. Enter: Dehydration Reduction System. had them covered. For the 2023 “Real People.
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