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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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The 2023 Event Sponsorship Guide: Get The Perfect Sponsors For Your Event

Nunify

But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. What is event sponsorship? Table of contents.

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How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event

Event Marketer

The event drew 167 million social stream views from 177 countries with 120 hours of content broadcast on four different channels. The brand also invited attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience. Agency: George P.

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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. A mostly outdoor event with smaller indoor exhibits is planned for June 2022.

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2024 Agency Roundtable: Executive Perspectives, Part 1

Event Marketer

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.

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Eventscase Monthly News Round-Up November 2022

Eventscase Blog

million round, which allowed the company to invest in product improvements and win the Eventex award for the best solution for virtual events in 2021. LAST ‘WHAT’S UP’ EVENT OF 2022. We have already announced this in previous communications: the last What’s Up events of the year are coming up shortly.

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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action.

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