PCMA Convene

JULY 2, 2018

At the end of 2017, consulting firm Forrester predicted that more Fortune 100 companies will embrace the need for a leader dedicated to analyzing the factors that will fuel growth in 2018. The Marketing Evolution’s Impact on Meetings. Events are growing in many organizations’ marketing budgets.

2017 68

2017 Trade Shows Social Media Advertising 68

Bizzabo

MARCH 12, 2019

This month we spoke with Maddie Vesey—the events lead at InsightSquared—about scaling a company conference, launching an event roadshow, account-based marketing and Boston. In that time she's worked her way from a supporting marketing role to the head of InsightSquared's event strategy. Sales and marketing alignment.

2017 50

2017 2018 Events 2019 50

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Bizzabo

OCTOBER 17, 2018

On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. Retargeting is a huger boon for event marketers. Start by having a firm grasp on your event data (this is where your event marketing software will really come in hand).

Social Media 70

Social Media Marketing Event Marketing Events 70

Endless Events

JANUARY 28, 2020

Like for example, you look at the IMEX episode from 2018 and we were so proud of ourselves. Or we, unfortunately, lose a lot of the European market because it’s like 3:00 AM. For example, Dan in our episode last week, came to the show at 3:00 AM because he’s in India. Which is like insanity. I love those.

Trade Shows 79

Trade Shows Speakers Sports 2015 79

Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Let’s look at the intersection of the B2B marketing funnel and event marketing.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

SpotMe Blog

MAY 4, 2021

Trade shows. From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. This year it offers its first all-digital show. Influencer Marketing Conference.

2021 130

2021 Conference Social Media Healthcare 130

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy. For more B2B event marketing ideas, check out the Moment Marketing Report. 5) Host a Talent Show.

B2B 48

B2B Event Marketing Marketing Social Media 48

Eventtia

DECEMBER 4, 2023

When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, event marketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics. The comprehensive suite accommodates events of varying scales.

2024 48

2024 Retail 2011 2013 48

Eventtia

DECEMBER 4, 2023

When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, event marketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics. The comprehensive suite accommodates events of varying scales.

2024 48

2024 Retail 2011 2013 48

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. Event Sponsorship. Bizzabo , 2018).

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Planning Pod

APRIL 29, 2020

Before the coronavirus outbreak, virtual events were estimated to grow from $14 billion in 2018 to $18 billion in 2023. Marketing and Sales. These tools let you recreate a trade show online, and they include applications like 6connex , vFairs , Accelevents , INXPO , BigMarker and ON24. That’s no coincidence.

Event Ideas 180

Event Ideas Food and Beverage Social Media Technology 180

Bizzabo

AUGUST 30, 2019

12 Forbes Event Marketing Examples. Just make sure that you're able to entertain your attendees in unique ways and that your next conference, expo, or trade show isn't just another run-of-the-mill event. Sponsorship can help offset the cost of renting venues, booking speakers, and all of the many other event expenses.

Healthcare 48

Healthcare 2019 Speakers Conference 48