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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Maritz Global Events

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers. The Game Has Changed.

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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Ignition DG – Sustainable Exhibition Design

Event Industry News

Events and exhibition design specialists Ignition, formed in 2007, are based in Bristol and also have a US office in Indianapolis. As well as holding industry standards ISO 20121 – Sustainable Events Management (since 2012), […]

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Google Maps Launches New Event Marketing Tool and 5 Other Tech Stories Planners Should Read

Eventsforce

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. The hot app at SXSW back in 2007 was Twitter. What are they clicking?

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SLX certifies as a B Corporation

Event Industry News

First initiated in 2007, the B Corp Certification process assesses the entirety of businesses’ operations and covers five key impact areas of governance, workers, community, environment and customers.

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Westminster Venue Collection appoints three new board members

Event Industry News

Together with his husband, renowned fashion photographer Carlos Lumiere, Stephan founded the Lumiere collection in 2007 and has curated the illustrious Embassy venue on Grosvenor Place over the past 12 months into a stylish set of event spaces, hot on interior design.

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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .