Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends.

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PCMA Convene

JULY 19, 2021

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. Finally, the rules for meeting during COVID-19 were fluctuating almost on a daily basis. All photos by Mario Oliveto Photography).

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Event Marketer

MAY 16, 2024

Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.” The post Meet the All-Stars: The 2024 B-to-B Dream Team appeared first on Event Marketer.

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Expo Pass

JANUARY 9, 2024

While many of these trends started in 2023, they’re set to take on greater significance in the coming year. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Imagine giving potential attendees a tour of the trade show floor and its most exciting additions.

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EventMB

JANUARY 13, 2023

Skift Take: UFI CEO Kai Hattendorf shares key trends impacting the exhibition industry and paints a picture of what trade shows will look like in the future. Skift Meetings Studio Team Read the Complete Story On Skift Meetings.

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PCMA Convene

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. Our world has changed, and meeting with show managers and others — kind of doing that strategy up front — I feel that they will be more prepared to hit the ground running,” she said.

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Ins'Tent

APRIL 4, 2022

After two years of dreadful virtual business meetings and events, we can finally resume normalcy and attend face-to-face events. One that all businesses look forward to are trade shows, which are a fun and a great way to promote quality products and services to the public and other businesses. . Los Angeles Auto Show .

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MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

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PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. On top of that, 63 percent of exhibitors said virtual events do not meet their goals,” she said. “We The Certified Meeting Professional (CMP) is a registered trademark of the Events Industry Council.

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SmartMeetings

FEBRUARY 13, 2017

For professional associations and meeting planners, membership does have its privileges. As 2017 gets underway, what are the top trends to watch out for if you’re in the meeting planning industry? Here are key takeaways that could impact the travel, trade show and hospitality industries.

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Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Eventscase Blog

APRIL 4, 2024

In our dynamic events industry, staying ahead of emerging trends is crucial for success. From technological advancements to sustainability initiatives and the progression of hybrid events, understanding these trends is essential to create memorable and impactful experiences. Want to know more? No technical skill is required at all.

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EventMB

OCTOBER 3, 2018

Join us for this free webinar for the events trends LIVE from IMEX. IMEX America is the largest and most influential trade show of the meetings and event industry. Join our panel of experts to learn about the latest trends, announcements and exclusive ideas from the showfloor.

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Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Give Your Meeting Audience a Pleasant Surprise. Click To Tweet.

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Eventinterface

JULY 17, 2017

Be on the cutting edge and make a splash at your next trade show or conference with these trending promotional products. We’ve seen more requests for cotton apparel in the last six months trending over and above performance wicking shirts. THE SHOWS GO ON. DRINKWARE GAINS VALUE. But, not the inexpensive ones!

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PCMA Convene

APRIL 19, 2021

” The name AVIXA may not ring a bell with you, but you’re likely familiar with InfoComm, the largest professional audiovisual trade show in North America. It got pushed to June and now is going to this localized, fragmented event instead of being in Barcelona with the normal trade-show presence.

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . Sportsmen’s Shows | January, February, March | Puyallup, WA, Portland, OR, Redmond, OR. JCK Las Vegas | June 2 – June 5, 2020, | Las Vegas, NV.

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Key insights from the report: Exhibit marketer demographics are shifting.

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Smart Meetings

OCTOBER 18, 2023

Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. Sophie Hulgard, Chief Sales Officer at Accor, says, “The total global meetings industry worldwide is forecast to be worth $1.78

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Smart Meetings

JULY 7, 2022

A new survey from JD Power, US Travel and Tourism Economics (an Oxford Economics company), shows good news for meetings, albeit in tandem with a lag on behalf of corporate to allocate funds for meeting and business travel. Read More : 7 Business Travel Trends Set to Shape 2022. trips per month over the next 6 months.

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Connect Your Meetings

SEPTEMBER 16, 2019

“Actionable” is the keyword for trade show data, according to Jimmy Abraham, chief operating officer of event technology solutions provider enVu. The trend is collecting data, but it’s important to set goals before the trade show to generate insights you can act on,” he says.

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Conferences that Work

JANUARY 18, 2021

Why people continue to speak for free at meeting industry conferences : Another issue of an occasional series— Dear Adrian — in which I answer questions about event design, elementary particle physics , solar hot water systems, and anything else I might conceivably know something about. My post Why don’t meeting conferences pay speakers?

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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Event Marketer

MARCH 17, 2024

EM hit the showfloor to check out sampling strategies, booth trends, and what’s on the horizon for health-conscious culinary marketing, too. In a space with cult-like brand followings, the influencers behind trending products become celebrities and drive serious traffic on the showfloor.

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Smart Meetings

NOVEMBER 2, 2023

The time has come for us to take proactive steps to address these challenges in the corporate meeting space. As a corporate meeting and event industry professional with over 25 years of experience, I have witnessed first-hand the negative impacts of work-related stress.

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Eventscase Blog

JANUARY 17, 2024

As we equip ourselves with ideas, trends and best practices, we prepare for an AI-driven world where events transcend the ordinary, offering experiences that were previously inconceivable. Anyone can create beautiful event websites, registrations, badges, perform check-ins, event apps, 1:1 meetings and more.

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Eventmobi

OCTOBER 10, 2023

A networking event is a gathering where people meet to build professional relationships. Meeting new people–and learning about their needs–creates opportunities to connect with potential customers or partners Brand building. Trade shows Trade shows are industry-specific events where companies showcase their products and services.

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Event Planning BluePrint

MAY 4, 2023

2023 Event Trends As someone who’s always on the lookout for the hottest event trends, I wanted to share some exciting developments in the industry. 5 – Health and Wellness Trends As people become more aware of their health and well-being, events that incorporate wellness offerings are becoming increasingly popular.

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Eventmobi

DECEMBER 14, 2023

Take a look at these reasons why event planners should offer lead capture at events and trade shows: Sponsor ROI Your sponsors invest in your event to gain exposure and connect with leads. Their goal is to meet potential customers so they can strengthen their brand and generate sales. Engagement trends!

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PCMA Convene

MAY 28, 2021

Exhibitions and trade shows are key to the growth of business and the local economies in which they take place. “It has been a very hard year for all of our customers, visitors, and our teams,” he said in the case study, “but I’m delighted to say that physical events are back.

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Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care.

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ePly

JANUARY 9, 2024

Here’s what they had to say: Behavior Analytics Will Become More Valuable Than Survey Results Michelle Mobley , Account Director at VRS Meetings and Events Inc., Richard notes that this has led to new and inexperienced people being responsible for managing trade shows.

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SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. Related : Las Vegas Ranked Top Trade-Show City.

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Event Marketer

MAY 31, 2024

More Exhibit Activation Ideas: EMS 2024: Five Takeaways for Trade Show Exhibit Experiences Six Exhibit Engagement Trends from NAB Show 2024 Photo Ops “All Blippies are real Blippies,” said the rep at the stand of Moonbug Entertainment, where attendees could get their photos taken with many of the brand’s beloved characters.

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Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. COVID did many things for us, good and bad.

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PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. Photos courtesy of Surf Expo).

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