Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

Sports 100

Sports Tech Sponsorships 2022 100

Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. But we’re taking it right to the slopes, where sponsors engaged a sports-loving crowd in the flesh with sampling, swag and photo moments.

Sponsorships 112

Sponsorships Automotive Sports Travel 112

Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. It’s also where people are.

Sponsorships 128

Sponsorships Apparel Sustainability Sports 128

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

Sponsorships 87

Sponsorships Sports Technology Tech 87

SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. ROI to ROO to ROE. Pandemic Shifts.

Sponsorships 56

Sponsorships Meetings Advertising Sports 56

Event Marketer

FEBRUARY 27, 2024

IRL player meet-and-greets and on-the-spot trivia sessions were in the mix, too. The Clinic is slated to include interactive activations, media extensions, player meet-and-greets, basketball clinics, social content and community events, all geared toward inspiring the next generation of basketball players.

2024 105

2024 Sponsorships Sports Retail 105

Maritz Global Events

OCTOBER 17, 2019

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? While one group lathers itself in body paint and the other thirsts for personal and professional knowledge, event guests and sports fans have several things in common.

Sports 58

Sports Social Media Entertainment Events 58

SmartMeetings

NOVEMBER 23, 2020

If producing hybrid events were an Olympic sport , most meeting professionals would have no trouble qualifying as amateurs. By experimenting with their own events, they are inventing what the future of meetings will look like. Caryn Mambro & Alec Catalano – @OpusAgency , @khartline , @darcygabe [link]. Time to Bulk Up.

Meetings 105

Meetings Sponsorships Trade Shows 2020 105

Event Industry News

AUGUST 5, 2019

Bristol-based Brightelm, an independent professional conference organiser, has appointed Giulia Esposito to focus on sponsorship and exhibition sales. In particular, she has spent the last seven years working on global sponsorship and exhibition sales projects with a number of commercial event operators. . Sporting Events.

Sponsorships 56

Sponsorships Financial Sports Conference 56

SmartMeetings

OCTOBER 12, 2017

Anyone who has attended a Super Bowl party or a pregame tailgate gathering knows that sporting events have a way of bringing people together. Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. Open Tennis Championships, Aug.

Sports 42

Sports 2018 Banking Entertainment 42

Event Marketer

DECEMBER 26, 2023

The blue Twitter checkmark meets its demise. EARLY ADOPTERS SCORE WITH PICKLEBALL SPONSORSHIPS Sports sponsorship is always a hot industry topic, but a shiny “new” sport—pickleball—gave brands something fresh to sweat over as the activity hit fever pitch this year. Pope Francis “wears” an AI-generated puffy coat.

2023 71

2023 Trade Shows Sponsorships Sports 71

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 95

Sponsorships Food and Beverage Sports 2021 95

Canadian Special Events

APRIL 6, 2023

The Canadian Event Awards honours and celebrates the best in over 50 categories, from event design and production to marketing and sponsorship. We are thrilled to announce the finalists for the 2023 Canadian Event Awards! Oakville, ON, for Dell Technologies Client Peripherals, Displays, and Imaging Expo bb Blanc Inc.,

2023 98

2023 2022 Meetings Tourism 98

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. The activation was packed with activities designed to fuel fans’ passion for the sport and their teams, and touchpoints that conveyed the history of Coke’s World Cup sponsorship.

Sports 83

Sports 2026 Sponsorships Sustainability 83

TicketBud

JANUARY 11, 2024

Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts. Hybrid events also help event organizers meet sustainability goals. In this way, hybrid events also unlock new sponsorship opportunities.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

Event Marketer

FEBRUARY 20, 2024

At the Super Bowl LVIII Experience, football fans had the chance to test their athletic skills, peruse memorabilia and meet NFL superstars. 7 to 10, a couple of NFL players stopped in for meet-and-greets. 1 sports drink ordered in Vegas. Additionally, throughout the pop-up store’s open hours from Feb.

Sponsorships 81

Sponsorships Sports Marketing Event Marketing 81

Event Industry News

SEPTEMBER 13, 2022

Join the events, from business conferences to major sporting occasions that keep their attendees charged and connected. Add to that the ability to work remotely, with video meetings and calls, and after a few hours, people are running low on battery. Delight your attendees and support digital engagement. Find out more here. feature.

Sports 97

Sports Sponsorships Sustainability Event Apps 97

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

Hospitality 98

Hospitality Hotels Sports Sponsorships 98

Smart Meetings

OCTOBER 27, 2023

Tarin Horan, CMP, knew that meeting planning was the industry for her when she began interning with sports teams. Afterwards, she began working in sports, as a customer service and community relations manager with DC United. Now, she serves as NVTC’s vice president of events and sponsorships. Find a remedy.”

Sports 98

Sports Sponsorships Transportation Speakers 98

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

Hospitality 97

Hospitality Hotels Sports Sponsorships 97

Smart Meetings

AUGUST 4, 2023

In this role, she will develop and implement strategies for sustainable travel practices in meetings, conventions and leisure travel to Washington, D.C. Jason Suitt and Bridget Gaffney Jason Suitt (left) and Bridget Gaffney (right) Suitt joins Visit Baton Rouge as director of sports development.

Hotels 90

Hotels Sports Sustainability Hospitality 90

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs.

Sports 73

Sports Sponsorships Retail Hotels 73

Smart Meetings

DECEMBER 22, 2022

Smart Meetings has collected our best CSR stories of 2022 to inspire and encourage continued efforts towards good causes. Corporate sponsorship allows Invisible Cities to provide skill training for their employees, bring tourism to the city and create a team-building experience that will inspire understanding amongst a group.

2022 98

2022 Tourism Travel Insurance 98

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. Recommended Read: Event Live Streaming 101: The Ultimate Guide for Beginners.

Wireless 448

Wireless Events Social Media Venues 448

Event Marketer

MARCH 27, 2023

While Baringer went to school for sports marketing, intending to work for a professional team, he didn’t expect a health insurance company to be his way into the world of sports partnerships and events. The program also gives students a chance to attend the Super Bowl, Formula 1 Miami Grand Prix and Ultra Music Festival.

Marketing 85

Marketing Sports Hospitality Tourism 85

Event Marketer

APRIL 24, 2023

The one thing you can’t control on game day is the one reason fans are there, and that’s the outcome of the game,” says Katie Postich, senior manager-sports marketing at Coca-Cola. It’s knowing the audience and meeting them where they are.” But you can control every other aspect of making it a memorable experience.

Sports 89

Sports Sponsorships 2023 Marketing 89

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets.

Sponsorships 75

Sponsorships Retail Sports Social Media 75

Eventmobi

JUNE 11, 2018

After spending the past week at MPI WEC 2018 (one of the largest annual gatherings for meeting professionals), I experienced what it’s like for an organization to pull out all the stops to create a truly memorable experience for events planners (who have seen and done it all). As a result, this theme seamlessly ran throughout WEC.

2018 271

2018 Event Planning Speakers Sponsorships 271

Event Marketer

MAY 2, 2024

For example, malls bring in a product discovery purchasing mindset, sports and entertainment arenas focus on memorable experiences, festivals and concerts attract a younger crowd passionate about music, and state and community fairs are communal events where attendees seek activities that promote bonding and interaction. Think long-term.”

2024 105

2024 Marketing Trade Shows Sponsorships 105

Event Marketer

NOVEMBER 6, 2023

The summit’s keynote game was strong, with the likes of actor and media maven Keke Palmer and pro sports agent Nicole Lynn, among those taking the stage. Different ways to meet the entrepreneur in 2024 will be our focus.” A yoga class followed by a health and wealth conversation kicked off the event. And that’s taking care of business.

2024 105

2024 Sponsorships Financial Education 105

Event Marketer

APRIL 11, 2024

The summit featured panels and conversations around hard-hitting subjects like women’s bodily autonomy, how Gen Z leaders are reshaping the model for success, the evolving impact of women in sports and how “multi-hyphenates” have risen to the top through non-linear career paths. Do [attendees] continue to meet up again?

Retail 89

Retail Sports Fashion Conference 89

Event Marketer

DECEMBER 27, 2021

The sinister-meets-sweet “Night Bites Bakery” experience was activated in three cities, each offering fans a chance to get their “AHS”—and sugar—fix. After an agonizing period in which sports fans weren’t allowed in stands, the 2021 US Open Tennis Championships helped usher in the return of largescale sporting events—and spectators.

2021 106

2021 2022 Sports Retail 106

Event Industry News

NOVEMBER 29, 2019

It is aimed at large sporting and cultural events and was unofficially tested at this year’s Glastonbury Festival. We have significant interest from huge global events and sporting bodies across the globe too, they are considering using our technology to amplify their events and increase their sponsors ROI.”. Sporting Events.

Sports 107

Sports Event Tech 2020 Tech 107

Smart Meetings

AUGUST 2, 2021

Before this, he worked as national sales manager, North America, for Visit Britain and executive meetings manager for Destination DC. Sklencar is director of sponsorship for MPI’s Greater New York chapter. Kooris, Solomon and Soucy are board members for Connecticut Convention & Sports Bureau. Kevin Ramsawack.

Hotels 98

Hotels Sponsorships Travel Sports 98

Event Marketer

JANUARY 31, 2024

Live performances by Leon Bridges and violinist Ezinma, and a menu takeover and meet-and-greets with former “Top Chef” contestant Melissa King, were also in the mix. Partner: M&C Saatchi Sport & Entertainment North America) Photos: Courtesy of TAO Park City UTA UTA took over a restaurant on Main Street.

2024 113

2024 Marketing Entertainment Apparel 113

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs.

Social Media 99

Social Media Sponsorships Sports Tech 99

Event Industry News

DECEMBER 9, 2021

The second keynote speaker was the incredible Melissa Noakes, Head of Sponsorship and Events for Santander. This year the event attracted 55 event professionals from various specialisms such as event production, sustainable event management, creative agencies, event venues, international sporting events, festival managers….there

Conference 59

Conference Meetings Event Management Sponsorships 59