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Baltimore’s Sporting Legacy Enhances Meetings and Conventions

EventMB

Skift Take: Baltimore is a city where sports are more than a pastime, they are intrinsic to the culture. Its history of hosting major sporting events benefits meeting and convention planners as bringing in big groups is what the city does regularly. Skift Meetings Studio Team Read the Complete Story On Skift Meetings

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Orlando Unveils Plans for New Sports and Entertainment District

EventMB

Skift Take: If you think all Orlando has to offer meeting groups are theme parks, think again. acre downtown sports and entertainment district. Andrea Doyle Read the Complete Story On Skift Meetings A new addition has been given final approval, an 8.5-acre

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Sports Events Winning Big for Philly

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Skift Take: How consummate teamwork and collaboration attract major sporting events year after year, creating major economic benefits, tourism spending, brand appeal, and lasting legacies. Jeff Heilman Read the Complete Story On Skift Meetings.

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7 Must-Haves for a Sporting Event Host City

EventMB

Skift Take: Sports events are once again attracting massive numbers, but the right destination can be key to ensuring crowds cheer to a full stadium — and return home with all the best stories to share with fellow fans. Here are the seven must-haves for a winning sports event host city.

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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

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Why Fort Worth Has Become a Leading Example in Responsibly Resuming Meetings and Sporting Events

Skift

Skift Take: With an early commitment made in 2020 to safely bring back meetings and events, Fort Worth is carrying the momentum into this summer with a surge of leisure travelers, sports fans, and the return of business events. Read the Complete Story On Skift.

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Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation

Event Marketer

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

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