Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

Trade Shows 67

Trade Shows Conference Social Media Speakers 67

PCMA Convene

APRIL 19, 2021

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding. “But

Trade Shows 98

Trade Shows Fashion Hospitality Education 98

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

CadmiumCD

AUGUST 28, 2019

They need to be involved in your event marketing strategies. Think of all your speakers. Accessible and well-organized event data is powerful – you can mobilize your community of speakers, exhibitors, and attendees once you have the right information. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

PCMA Convene

JULY 8, 2022

Your next annual meeting, conference, or trade show has the potential to be the most successful event in the history of your organization. You cannot simply build and market the event like you used to and expect everyone to come back. Get speakers and content on the event website two months earlier than you have in the past.

Ecommerce 98

Ecommerce Trade Shows Fashion Sponsorships 98

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Eventmobi

JUNE 23, 2020

We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. Many of the more experienced tech teams, online speakers, moderators, hosts, and panelists are booking up well in advance. Anthony Navarro, Liven It Up Events.

Events 370

Events Travel Trade Shows Food and Beverage 370

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. And do emails still work? What about promotions?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

SmartMeetings

JANUARY 29, 2018

Want to gain added exposure at a trade show? Smart Meeting Northern California speaker Eileen McDargh says, “don’t settle for just a banner on the stage with your company’s name.” Consider sponsoring a professional speaker and get creative about partnering. Make sure the speaker is versed in your product or service.

Trade Shows 54

Trade Shows Speakers Meetings Education 54

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Apply strategies tailored specifically for events.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

e2m.live

NOVEMBER 2, 2020

This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Between your virtual event and event marketing, event enrolment is the pathway. Virtual Trade Show Apps. Event Registration Automation. Reimbursement page.

Trade Shows 52

Trade Shows Social Media Marketing Event Apps 52

e2m.live

NOVEMBER 2, 2020

This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Between your virtual event and event marketing, event enrolment is the pathway. Event Registration Automation. Registration article (levels of access, VIP tickets).

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. While workshops provide a hands-on environment, seminars offer a more structured format that might include keynote speakers and panel discussions.

2023 195

2023 Trade Shows Association Meetings Conference 195

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.

Trade Shows 82

Trade Shows 2017 2018 Conference 82

Event Leadership Institute

APRIL 30, 2021

The Event Leadership Institute’s Business, Design & Strategy Summit , held virtually on June 3, invites meeting and event professionals to chart their course for the future. Informa has succeeded in devising creative solutions, and Kathryn Frankson will discuss its strategy.

Site Selections 98

Site Selections Trade Shows Sponsorships Tech 98

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

B2B 130

B2B Social Media Marketing Events 130

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Product Launch Event Strategies.

Trade Shows 317

Trade Shows Social Media Retail Events 317

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. The show isn’t over, even when the show is over.

Trade Shows 41

Trade Shows B2B Travel Social Media 41

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. If there is genuine recall and interest, adapt your strategy to give them everything they need to make an informed decision.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

GEVME

NOVEMBER 25, 2021

Online Trade Shows and Exhibitions – The equivalent of traditional trade shows that can incorporate webinars, virtual demos and virtual booths etc. With the rise of virtual events comes more virtual event players in the market. They’re best with fewer attendees to allow greater interaction.

Social Media 284

Social Media Trade Shows Event Ideas Entertainment 284

Event Industry News

FEBRUARY 3, 2020

Reed Travel Exhibitions (RTE) today announced the launch of Exceptional Experiences, a two-day conference and ideas showcase dedicated to experiential marketing and live events. December, alongside its market-leading business events trade show, IBTM World which takes place from 1 st -3 rd.

Travel 73

Travel 2028 Marketing Conference 73

Hubilo Blog

MARCH 7, 2020

They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals. She truly loves her job!

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

SpotMe Blog

JULY 25, 2021

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

GEVME

OCTOBER 10, 2020

This team ensures that the speakers’ timing, the presentation, the audio, the camera set-up, etc. Trade Shows – Trade shows refer to an annual event where the particular industry members come together to demonstrate their latest product or service. The essential part of any event is its speakers.

Sustainability 156

Sustainability Trade Shows Food and Beverage Events 156

Canadian Special Events

NOVEMBER 14, 2023

It hosted 120 speakers, 2500 conference delegates, and 18 world-class brands as sponsors, all with the same desire to find game-changing solutions to the world’s biggest energy challenges in a unique and inspiring environment. Each sponsor was required to integrate the EDU visual identity into their own in some way, shape or form.

2022 94

2022 Food and Beverage Entertainment Speakers 94

Expo Pass

AUGUST 23, 2022

There may be a lot of tasks to get done (venues, speakers, marketing, etc.) Attendees, stakeholders, and speakers all have to know Why the event is happening. This is literally the schedule for your event, including speakers, breakout sessions, food services, and anything that will happen. Market your event.

Corporate Events 141

Corporate Events Event Apps Speakers Marketing 141

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. The Club Summit consists of two days of “advanced-level education addressing industry strategy, trends and engagement.” HFTP Mid-South Atlantic Regional Conference . HITEC ORLANDO.

Hospitality 158

Hospitality 2022 Conference Tourism 158

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. How did Borelli strategies begin? Nick Borelli.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Eventmobi

FEBRUARY 3, 2022

For example, a leadership summit is often a loss leader, association events are usually events that break-even, and trade-shows are often the best opportunity to yield a profit. This chart shows an overview of the most common expenses for meetings and events. Expenses for Virtual Events. Streaming service cost.

Food and Beverage 370

Food and Beverage Financial Sponsorships Technology 370

PCMA Convene

OCTOBER 30, 2020

Marketing for hybrid events can include virtual experiences, podcasts, chat, commerce, and more. Incorporating integrated models is a viable business strategy that allows event producers to think beyond their physical events and deliver more holistic, omni-channel engagement — and new revenue streams. Spend money wisely.

Trade Shows 126

Trade Shows Financial Events Marketing 126