Event Marketer
MAY 5, 2022
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Bizzabo
SEPTEMBER 17, 2018
This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Overseeing much of PLAY's growth has been Britta Schellenberg, the VP of Corporate Marketing Operations at Brightcove. Britta: Sure.
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Event Industry News
MARCH 7, 2019
Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. 17 years on, Kemosabe still run all of their European marketing. Rebecca – is Co-Founder, Managing Partner, and Client Services Director at Kemosabe. Case Study: Nippon Airways.
Eventory
DECEMBER 20, 2018
At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. Event Marketing already took a place among the leading marketing activities.
Smart Meetings
JUNE 7, 2023
“We had to shut down the hotel and close for business, but my father’s true concern was for the farmers and a lot of the vendors on the big island,” said Jaydene Kanekoa, senior marketing manager at Marriott Waikoloa Beach Marriott Resort & Spa—and Chef Jayson’s daughter. “He This is where it really started,” Kanekoa said.
Plan Your Meetings
JULY 10, 2017
When you are 100 percent sure on who the audience is, you can effectively use your marketing spend through tools like social media targeting and creating your marketing collateral in the language and style that most attracts them. Implement a social media strategy. (CC) Are they students or professionals?).
Python Events
JULY 26, 2021
With professional sports leagues suspended for months on end, stadium capacities reduced, sports clubs on pause, and even the Tokyo 2020 Olympic Games postponed for a year at a cost of $4 billion , the impact on sport around the world is huge. This can be useful for future email marketing campaigns and targeting season ticket promotion.
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