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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

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Conference Management: What Event Organizers Need to Know

Eventmobi

Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. That said, conventions also aim to educate attendees via speeches, panels, and workshops. Workshop A workshop is a hands-on event that allows attendees to build skills through practical learning.

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How to Plan a Corporate Workshop: Your Essential Checklist

Purple

While a corporate workshop can be invaluable to your business, it also isn't an easy event to plan. That begins with organizing a workshop checklist. After all, you can't really learn how to plan a workshop without first understanding what a workshop is. What Are Corporate Workshops? Stick to one or two goals.

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

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3 Essential Tips: Strategic Event Planning for Associations in Tough Times

StraussCA

For instance, associations can negotiate favorable deals with event venues or suppliers to reduce costs without compromising on quality. Associations can host pre-event workshops or training sessions that provide valuable industry insights and expertise.

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Intro to Event Planning: How to Become an Event Planner

Event Planning BluePrint

The Event Planner’s Toolkit: Skills and Attributes Communication and Negotiation Clear communication is the cornerstone of event planning. Negotiation skills are equally important. From event registration software to social media marketing, technology plays a vital role in event planning.

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Non Dues Revenue Strategy: 15 Ideas for Associations and Chambers

Eventmobi

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. You don’t have to rely on traditional marketing tactics anymore.