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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

Marketing 120
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New Contract Essentials in an Ever-Changing Environment

SmartMeetings

Do you start earlier than usual in the hope of finding better availability given the compression of the 2022 market? Or, do you hold off so that you can secure a location within a shorter window of time to program dates, potentially giving a more realistic look at any Covid-related impacts to the selected destination?

Contracts 114
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The Women (and Men) Tell All: Third-Party Planners Edition

Connect Your Meetings

For many organizations, using meetings procurement companies (aka, third-party planners) like HelmsBriscoe and ConferenceDirect for site selection, contracts and other meeting planning functions is crucial to executing a successful event. We are in the know on market trends. Their concerns are my concerns.

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The Inc. 5000 List Gives Insight into Meeting and Event Trends

MeetingsNet

Gallery Slide description: Provides marketing, logistics, and management for events held at hotels. Gallery Slide description: Provides meeting logistics, event marketing and promotion, sales training meetings, user conferences, and more. Gating level. anonymous user. DataTable subpages. Media Image. Gating level.

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Event Planner Challenges and Opportunities of the Next Decade

Maritz Global Events

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. With so many things to consider, site selection will challenge more and more and event planners. Rachel helps meeting planners grow their event attendance with results-driven event marketing strategies.

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Prioritizing Event Security in Uncertain Times

Maritz Global Events

It affects everything from the site selection process right through to delivery. It’s a very important topic for meeting planning companies because we are definitely not alone in something like this,” he said, “and the bigger the event is you need to be sure all the authorities who have the decision-making powers are involved.”.

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Smart Meetings Celebrates 4 Folio Eddie/Ozzie Wins

SmartMeetings

1 resource for meeting planners,” says Marin Bright, CEO and founder of Smart Meetings. We’re extremely proud of our editorial, design, marketing and sales departments, and I’m thrilled that Smart Meetings 360 is getting the recognition it deserves. About Smart Meetings 360, Inc.: