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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

Marketing 120
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The Inc. 5000 List Gives Insight into Meeting and Event Trends

MeetingsNet

Gallery Slide description: Provides marketing, logistics, and management for events held at hotels. Gallery Slide description: Provides meeting logistics, event marketing and promotion, sales training meetings, user conferences, and more. Gating level. anonymous user. DataTable subpages. Media Image. Gating level.

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The 33 skills meeting and event planners need to succeed

Plan Your Meetings

If you’re like many corporate meeting planners, planning meetings and events may only be part of your job and you learn as you go, without formal training. But if planning meetings and events are a passion of yours and you want to become a meeting professional, there are 33 skills you need to master.