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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

Marketing 120
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The Inc. 5000 List Gives Insight into Meeting and Event Trends

MeetingsNet

Gallery Slide description: Provides marketing, logistics, and management for events held at hotels. Gallery Slide description: Provides meeting logistics, event marketing and promotion, sales training meetings, user conferences, and more. Gating level. anonymous user. DataTable subpages. Media Image. Gating level.

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5 Online Event Planning Classes To Jumpstart Your Career

Capterra Event Management

Event Marketing. Event Marketing and Social Media. Event Marketing. Wedding Marketing. Site Selection. Event Marketing. The “Five W’s” of Event Marketing. Web and Print Marketing. Marketing Design. Marketing Funding. Corporate Events Specialty Course. Green” Events.

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16 Things to Know About DMOs and DMCs

MeetingsNet

A couple of experts untangled the DMO/CVB/ DMC relationship during a recent webinar sponsored by empowerMINT, the online information tool from Destination Marketing Association International. read more.

Marketing 100
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The 33 skills meeting and event planners need to succeed

Plan Your Meetings

If you’re like many corporate meeting planners, planning meetings and events may only be part of your job and you learn as you go, without formal training. But if planning meetings and events are a passion of yours and you want to become a meeting professional, there are 33 skills you need to master.

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Super Bowl LI Offers Insights on Winning Events

SmartMeetings

Sometimes it’s hard to fit a site visit into your schedule, but our site selection experts at Smart Meetings 360 always emphasize that site visits should not be skipped. Marketing materials and CVB websites can never show the whole picture—you need to see it for yourself. Review attendee evaluation forms.