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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

Marketing 120
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The Inc. 5000 List Gives Insight into Meeting and Event Trends

MeetingsNet

A healthy number of meetings-industry companies made the list, and the rise of unique experience providers shows what your attendees are excited about. There are a healthy number of meeting and event planning companies on the list, check out the slideshow for a sampling of privately held companies with impressive growth rates.

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The 33 skills meeting and event planners need to succeed

Plan Your Meetings

If you’re like many corporate meeting planners, planning meetings and events may only be part of your job and you learn as you go, without formal training. But if planning meetings and events are a passion of yours and you want to become a meeting professional, there are 33 skills you need to master.

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5 Online Event Planning Classes To Jumpstart Your Career

Capterra Event Management

Event Marketing. Event Marketing and Social Media. Event Marketing. Wedding Marketing. Site Selection. Event Marketing. The “Five W’s” of Event Marketing. Web and Print Marketing. Marketing Design. Marketing Funding. Corporate Events Specialty Course. Green” Events.

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16 Things to Know About DMOs and DMCs

MeetingsNet

A couple of experts untangled the DMO/CVB/ DMC relationship during a recent webinar sponsored by empowerMINT, the online information tool from Destination Marketing Association International. read more.

Marketing 100
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Super Bowl LI Offers Insights on Winning Events

SmartMeetings

Sometimes it’s hard to fit a site visit into your schedule, but our site selection experts at Smart Meetings 360 always emphasize that site visits should not be skipped. Marketing materials and CVB websites can never show the whole picture—you need to see it for yourself. It’s not over until it’s over.