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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

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New Contract Essentials in an Ever-Changing Environment

SmartMeetings

The beginning of a new year brings the promise of new events, incentives and meetings. Contracting in the current Covid climate, however, is complex—everything feels unsettled, so it’s hard to know how to plan. Do you start earlier than usual in the hope of finding better availability given the compression of the 2022 market?

Contracts 111
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The Inc. 5000 List Gives Insight into Meeting and Event Trends

MeetingsNet

A healthy number of meetings-industry companies made the list, and the rise of unique experience providers shows what your attendees are excited about. There are a healthy number of meeting and event planning companies on the list, check out the slideshow for a sampling of privately held companies with impressive growth rates.

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The Women (and Men) Tell All: Third-Party Planners Edition

Connect Your Meetings

For many organizations, using meetings procurement companies (aka, third-party planners) like HelmsBriscoe and ConferenceDirect for site selection, contracts and other meeting planning functions is crucial to executing a successful event. We are in the know on market trends. Their concerns are my concerns.

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Smart Meetings Celebrates 4 Folio Eddie/Ozzie Wins

SmartMeetings

November 11, 2016 – Smart Meetings, the leading media company and most trusted resource for meeting professionals, was awarded two Eddie Awards and two Ozzie Awards at the 2016 Eddie & Ozzie Awards by Folio in New York City. 1 resource for meeting planners,” says Marin Bright, CEO and founder of Smart Meetings.

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Event Planner Challenges and Opportunities of the Next Decade

Maritz Global Events

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. With so many things to consider, site selection will challenge more and more and event planners. Rachel helps meeting planners grow their event attendance with results-driven event marketing strategies.

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The 33 skills meeting and event planners need to succeed

Plan Your Meetings

If you’re like many corporate meeting planners, planning meetings and events may only be part of your job and you learn as you go, without formal training. But if planning meetings and events are a passion of yours and you want to become a meeting professional, there are 33 skills you need to master.