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Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival

Event Marketer

This year, Adobe is standing up that sponsorship with its first-ever owned space in Park City, UT, dubbed Adobe on Main, which is open this weekend, Jan. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek. How would you describe Adobe on Maine?

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Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

Marketing 369
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Six Tips and Ideas for Creating an Impactful Main Stage Experience

Event Marketer

Insights on leveraging technology to elevate live and virtual main stage presentations. While an enormous theater calls for expansive screens, when designing a main stage for a virtual experience or a broadcast, bigger is not always better. Focusing less on scale in virtual. Photo credit: Walmart/Leo Events.

2020 130
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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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How the Metaverse Will Impact Event Marketing and Sponsorships

GEVME

From event marketing to sponsorships, the metaverse is likely to set the future of events. To know about this, we invited Michelle Nicole McNabb , Founder & Director of Emenee Marketing N Events , on the third episode of Event Exchange, to shed light on the impact of metaverse on event marketing and sponsorships.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Learn more about Adobe on Main in our interview with chief brand officer Heather Freeland. Adobe on Main served as the brand’s first dedicated space on Park City’s main drag.

2024 126
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RingCentral Events Hits the Market, Built on Hopin Tech

EventMB

Skift Take: RingCentral's savvy acquisition of Hopin's main assets could prove a shrewd investment. With a new pricing structure, fresh approach to customer data and some handy AI enhancements, RingCentral Events is now ready for the spotlight. Miguel Neves Read the Complete Story On Skift Meetings

Tech 165