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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs

Event Marketer

To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. 4-7 online as well as at physical locations in the Kansas City area.

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How Marriott Evolved its Super Bowl Sleepover Contest Into a Season-long Campaign

Event Marketer

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs.

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Kellen Company

Stova

Their offices are located in Atlanta, Beijing, Brussels, Chicago, Denver, Kansas City, New York and Washington D.C. Before finding Stova, Kellen had trouble finding an events specific system that could meet those needs. Their offices are located in Atlanta, Beijing, Brussels, Chicago, Denver, Kansas City, New York and Washington D.C.

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More Than Child’s Play: The Toy Association Launches Three Virtual Market Weeks

PCMA Convene

On May 7, the association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, described as “an opportunity for toy manufacturers, buyers, media, and other key stakeholders to reconnect and refocus for a successful fourth quarter during these uncertain times when in-person meetings and events are not possible.”.

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2018 40 Under 40: Class Acts

Connect Your Meetings

They are proactively changing the world for the better through conference, meetings and other events. Meet the next generation of leaders, these “Class Acts.” 33 • Director of Exhibits and Sponsorships. 29 • Director of Sales—Meetings and Events, Americas. 33 • Meeting Planner. McVeigh Global Meetings and Events.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

Everywhere you looked, there was a football visual in sight, whether it was a ginormous projection display of Kansas City Chiefs and San Francisco 49ers players on the side of Caesars Palace or a replica Lombardi Trophy in a hotel lobby. Agency: Dorothy) INVISALIGN Invisalign offered meet-and-greets and star sightings—and signings.