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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

Sports 113
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State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs

Event Marketer

To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. 4-7 online as well as at physical locations in the Kansas City area.

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More Than Child’s Play: The Toy Association Launches Three Virtual Market Weeks

PCMA Convene

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Kimberly Carcone. The association rolled out its first virtual event on July 13. The association rolled out its first virtual event on July 13.

Marketing 119
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How Marriott Evolved its Super Bowl Sleepover Contest Into a Season-long Campaign

Event Marketer

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs.

Sports 78
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2018 40 Under 40: Class Acts

Connect Your Meetings

They are proactively changing the world for the better through conference, meetings and other events. Meet the next generation of leaders, these “Class Acts.” 39 • Director of Marketing. 33 • Director of Exhibits and Sponsorships. 33 • Director of Exhibits and Sponsorships. 33 • Meeting Planner.

2018 76
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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

Everywhere you looked, there was a football visual in sight, whether it was a ginormous projection display of Kansas City Chiefs and San Francisco 49ers players on the side of Caesars Palace or a replica Lombardi Trophy in a hotel lobby. Agency: Dorothy) INVISALIGN Invisalign offered meet-and-greets and star sightings—and signings.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

On top of that, 63 percent of exhibitors said virtual events do not meet their goals,” she said. “We The Certified Meeting Professional (CMP) is a registered trademark of the Events Industry Council. The vMeet feature was “like walking about with a meeting room in your backpack,” Dao said. Economic and Other Hard Realities.