Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene
Event Marketer
DECEMBER 11, 2023
Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.
Let's personalize your content