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State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs

Event Marketer

To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. 4-7 online as well as at physical locations in the Kansas City area.

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More Than Child’s Play: The Toy Association Launches Three Virtual Market Weeks

PCMA Convene

On May 7, the association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, described as “an opportunity for toy manufacturers, buyers, media, and other key stakeholders to reconnect and refocus for a successful fourth quarter during these uncertain times when in-person meetings and events are not possible.”.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

“On top of that, 63 percent of exhibitors said virtual events do not meet their goals,” she said. “We 4,400 exhibitors showcased tech innovations to 170,000 attendees in nearly 3 million net square feet of exhibit space in Las Vegas in 2020 — moved the event to a virtual platform in January. Overcoming Tech Issues.

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Digital Summit Kansas City. Kansas City, MO. Collision is “America’s fastest growing tech conference” created by the team behind Web Summit, gathering CEOs of top startups and enterprises. SponsorshipX unites the sponsorship and marketing industries' most disruptive minds in a setting that inspires. Collision Conference.

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