Event Marketer

DECEMBER 14, 2021

To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup game in Kansas City, MO, the inaugural “Team State Farm Football Find” event took place Nov.

Social Media 112

Social Media Sponsorships Sports Tech 112

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The resulting #TeamStateFarm Football Find scavenger hunt combined augmented reality with live interactions over the course of four days surrounding a matchup between Kansas City and Green Bay. It was that simple.

Fashion 117

Fashion 2023 Sponsorships Technology 117

PCMA Convene

AUGUST 9, 2020

The association worked with its long-term tech partner, Balluun, to expand its digital offering. When asked if the series will generate a profit, Carcone said: “We are on track to be profitable, and we were also successful in selling sponsorships and advertising on the platform.”. In fact, several sponsorship options were sold out.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. Goodies included Scout tote bags, Notes candles, Johnnie-O hoodies, Stance Socks, a Clear membership, Havaianas flip flops, OtterBox tech accessories, a SMAC skin kit, Barefoot Dreams robes, Vuori joggers and Goodr sunglasses.

Sports 94

Sports Hospitality Social Media Sponsorships 94

PCMA Convene

FEBRUARY 1, 2021

4,400 exhibitors showcased tech innovations to 170,000 attendees in nearly 3 million net square feet of exhibit space in Las Vegas in 2020 — moved the event to a virtual platform in January. Overcoming Tech Issues. “We can and must do better for our exhibitor community.”. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Bizzabo

DECEMBER 26, 2018

Digital Summit Kansas City. Kansas City, MO. Collision is “America’s fastest growing tech conference” created by the team behind Web Summit, gathering CEOs of top startups and enterprises. SponsorshipX unites the sponsorship and marketing industries' most disruptive minds in a setting that inspires. Tech Events Directory.

2019 81

2019 Marketing Conference Social Media 81