Global Events Marketing Meetings Retail 
Event Marketer
APRIL 17, 2024
John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America.
Smart Meetings
SEPTEMBER 24, 2021
Darcy is director of marketing and communications for Grand Geneva Resort & Spa in Lake Geneva, Wisconsin. Before Grand Geneva, Darcy spent six years with White Lodging Services in Merrillville, Indiana, where she was corporate senior marketing manager. Innov8 Meetings + Events named Castellanos director of global events.
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EventMB
MAY 12, 2022
When Jay Kinghorn was the associate managing director of the Utah Office of Tourism , he was constantly frustrated by the dearth of visitor data he knew would enhance the agency’s ability to promote itself, support its members, and enhance the experience of individual travelers as well as meeting groups. a client requests.
Event Industry News
JANUARY 18, 2022
CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has partnered with Influence Group, the U.S. events business which brings together the major players in retail, senior living, food service, hospitality, workplace, healthcare and education. Europe and Asia.
Event Leadership Institute
MAY 26, 2021
Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.
GlobalSignIn
APRIL 8, 2021
Mudit Singhania and Vidyut Singhania, founders of Babel, want to improve the event attendee experience, engagement and conversations with the help of data. Their Hyper-Personalized Engagement platform (ISDA AI) which was deployed at the SWITCH 2020 virtual event, aims to empower the global events industry. .
PCMA Convene
APRIL 2, 2018
As a member of the events and IT teams, I was given the chance to create larger, more impactful digital event experiences and to run webinars and videoconferences. As these events and meetings grew, I was ultimately promoted and transferred to Merrill Lynch headquarters in New York. When you’re young, time seems endless.
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