Event Marketer
APRIL 17, 2024
While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lacoste’s main activation point was its in-stadium retail space, featuring a Florida-style shopping experience with striped folding deck chairs, plants and bright green branded signage that welcomed consumers in.
Event Marketer
APRIL 10, 2023
The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned. And that’s where the sport really lives.”
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Event Marketer
MARCH 27, 2023
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.
Event Marketer
MARCH 14, 2024
—Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery. What’s more, each wristband was spritzed with priceless Optimism, a signature fragrance from Mastercard with notes of citrus—perfect for the Florida setting.
Smart Meetings
SEPTEMBER 29, 2022
One of the places where Dominguez sees gaps is in specialty markets, such as sports verticals, including golf markets and coaches’ meetings and the like. Worth and will manage sports, Texas universities and medical systems verticals. They opened their borders a little later, so are just a few steps behind on the path. “We
Smart Meetings
SEPTEMBER 29, 2022
One of the places where Dominguez sees gaps is in specialty markets, such as sports verticals, including golf markets and coaches’ meetings and the like. Worth and will manage sports, Texas universities and medical systems verticals. They opened their borders a little later, so are just a few steps behind on the path. “We
Smart Meetings
AUGUST 2, 2021
Sklencar is director of sponsorship for MPI’s Greater New York chapter. Kooris, Solomon and Soucy are board members for Connecticut Convention & Sports Bureau. Before Four Seasons, he worked as front office manager for Renaissance Boca Raton Hotel in Florida. Kevin Ramsawack. He is also chair of Connecticut Port Authority.
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