Internal Meetings: Five Ways Zeiss Keeps its Salesforce Fired up
Event Marketer
OCTOBER 16, 2023
So we asked Matt Woelbern, head of marketing, go-to-market at Zeiss Vision Care US, how the brand (and agency partner Trademark Events) continues to deliver a meaningful event through the lens of its latest NSM in Florida, dubbed “Miami Zeiss.” As long as they showed up for work on Monday, their stay didn’t take up any vacation days.
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