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Informa Markets launch Food and Hospitality South China in Guangzhou

Event Industry News

As the third largest city in China (after Shanghai and Beijing), Guangzhou has an established premium international trade environment. Informa Markets as the largest trade shows organiser in the Food & Hospitality industry, have been organising trade shows such as HOTELEX and FHC Shanghai in China for over 30 years.

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Guest Blog: Going Global

Event Industry News

Louise Findlay-Wilson is MD of Energy PR which handles the international PR for events as wide-ranging as New York Toy Fair, StocExpo, Packaging Innovations, and ADF&PCD Shanghai. Building a global trade show’s international visitor base takes time and focused commitment – but it can be done.

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Westminster academic celebrates fifth anniversary of Event Tech Lab.

Event Industry News

In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally. Event Tech Lab will be celebrating its fifth anniversary next week.

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Tech Meets the Future

SmartMeetings

Mobile World Congress was one of the first, with 25,000 people in Shanghai in February (another 175,000 watched remotely). Facebook’s F8 developer conference will be a one-day streaming event in June “to celebrate, inspire and help developers grow.” Kristin Horstman. Moscone Center.

Tech 98
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How Festivalisation is Influencing Meetings

PCMA Convene

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. Engagement is everything and event professionals are scrambling to find ways to connect with attendees by creating an environment where people want to be. In turn, this makes the event more positive and memorable.

B2C 69
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20 Can't-Miss VR and AR Events in 2018

Bizzabo

We’ve compiled 20 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology. In fact, when VR and AR technologies are incorporated in events , they serve to enhance attendee experience as well. The event is returning to California for the 9th year and Europe for the 3rd.

2018 62
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The 5 Biggest Pitfalls of Hosted Buyer Programs

Converve

Trade show organizers that see themselves purely as space rental companies are under pressure. More and more exhibitors question the return-on-invest of their trade show participations. The visitor (or hosted buyer) is committed to completing a certain number of appointments with exhibitors at the trade fair.