article thumbnail

Informa Markets launch Food and Hospitality South China in Guangzhou

Event Industry News

As the third largest city in China (after Shanghai and Beijing), Guangzhou has an established premium international trade environment. Informa Markets as the largest trade shows organiser in the Food & Hospitality industry, have been organising trade shows such as HOTELEX and FHC Shanghai in China for over 30 years.

article thumbnail

Guest Blog: Going Global

Event Industry News

Louise Findlay-Wilson is MD of Energy PR which handles the international PR for events as wide-ranging as New York Toy Fair, StocExpo, Packaging Innovations, and ADF&PCD Shanghai. Building a global trade show’s international visitor base takes time and focused commitment – but it can be done.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Westminster academic celebrates fifth anniversary of Event Tech Lab.

Event Industry News

The lab communicates on behalf of the partners with journalists, event professionals and event organisers at trade shows, conferences and professional association events. James speaks on event design and technology on a regular basis around the world, combining his academic research with technological and design industry knowledge.

article thumbnail

People on the Move

PCMA Convene

She is based out of the Four Seasons Hotel Shanghai. trade show division. Most recently, Zhang worked as senior sales manager at Four Seasons Hotel Hangzhou at West Lake in China. Rachel Wimberly. Tarsus Group has promoted Rachel Wimberly, Tarsus Media president, to vice president of business development, Tarsus U.S.

article thumbnail

Tech Meets the Future

SmartMeetings

Mobile World Congress was one of the first, with 25,000 people in Shanghai in February (another 175,000 watched remotely). She had only joined the company a few months earlier and just attended her first company trade show when she realized she would have to take a step back to reconsider the entire year’s programming.

Tech 96
article thumbnail

How Festivalisation is Influencing Meetings

PCMA Convene

The gaming and e-sports sector is famous for hosting big-ticket festivalised events, and events like ChinaJoy — an annual digital entertainment expo in Shanghai — can provide a possible road map for other sectors. Crucially, if done well, these fans will evangelise about the event, bringing in new fans and returning again and again.

B2C 69
article thumbnail

The 5 Biggest Pitfalls of Hosted Buyer Programs

Converve

Trade show organizers that see themselves purely as space rental companies are under pressure. More and more exhibitors question the return-on-invest of their trade show participations. The visitor (or hosted buyer) is committed to completing a certain number of appointments with exhibitors at the trade fair.