Event Marketer

MARCH 28, 2022

Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Now, put down your needlework.

Social Media 136

Social Media Fashion Retail Banking 136

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Attendease

SEPTEMBER 22, 2023

Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility.

Social Media 396

Social Media Financial Sponsorships Events 396

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

2024 136

2024 Event Marketing Marketing Social Media 136

Attendease

FEBRUARY 15, 2023

It’s no secret that event costs are on the rise. You no longer need to do everything manually nor rely on a large suite of costly digital tools to achieve a great event. In fact, modern corporate meeting planning software can help you optimize and automate processes so that you and your team can save time and resources over time.

Corporate Meetings 312

Corporate Meetings Meeting Planning Meetings Social Media 312

CadmiumCD

JULY 22, 2020

Written by Delanie Olsen, Marketing Specialist at Total Event Resources. Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them.

Social Media 66

Social Media Marketing B2B Advertising 66

Connect Your Meetings

APRIL 2, 2019

In 2019, organizations across the board, from non-profit to high-tech, will undoubtedly continue their focus on hosting meetings and conventions. In-person events are still the most effective means to gather like-minded individuals to rally around a mission, share knowledge, and build strong networks.

Social Media 91

Social Media Meetings Advertising 2019 91

Event Leadership Institute

DECEMBER 11, 2019

Event marketing is an essential part of pulling off a fantastic event. This week’s Smarticle will provide some insight into the three core social media networks, so the next time you’re planning an event, you’ll be better prepared to leverage social media to its fullest extent.

Social Media 69

Social Media Event Marketing Marketing 2020 69

Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. IT Specialist.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Attendease

APRIL 11, 2024

The virtual event has come to an end; the last of the breakout rooms have closed, and attendees are logging off. But while the virtual conference may be over, the conversations and post-event reporting shouldn’t have to stop there. Why is Retention Important Post-Event?

Social Media 195

Social Media Sustainability Sponsorships Management 195

Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. More : 7 Tips for a Successful Crisis Management Meeting.

Social Media 111

Social Media 2019 Consulting 2018 111

Attendease

MARCH 28, 2024

If your organization is looking for a savvy way to engage more supporters and grow your audience, look no further than virtual events, which have become a staple in the nonprofit sector. We recommend hosting a few virtual events annually to leverage these benefits for your organization.

Social Media 195

Social Media Technology Events Marketing 195

Guidebook

MARCH 6, 2024

Congratulations if you just hosted your event or are about to host it! However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Facebook revolutionised marketing by allowing brands to deliver their product to their customer’s news feeds. Social media is forever evolving. Marketing companies, ticket providers and B2B brands often produce how-to guides to generate leads.

Social Media 52

Social Media 2023 2013 2022 52

EventBank Insights

OCTOBER 21, 2019

Event marketing, and by extension marketing itself, is all about attention. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. Quick Reads. Pick the Right Platform.

Social Media 92

Social Media Marketing Event Marketing Speakers 92

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. For corporate event planners, identifying and securing event sponsors is an essential yet challenging undertaking. This article will explore proven techniques and strategies for how to get sponsors for an event. Provide event details.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Event Planning BluePrint

MAY 11, 2020

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. So what is it and how does it differ from posting or using photography coverage for your events? Live Social Media Coverage for Your Events. It’s great for virtual events too!

Social Media 96

Social Media Events Speakers Event Planning 96

Showclix

JULY 16, 2020

Unless you’re just getting into the events game, chances are you and your team are already well-versed in promoting your live events on Facebook, Instagram, and other social media. But now that you’ve begun planning and hosting purely virtual events, is there something you should be doing differently?

Social Media 82

Social Media Sponsorships Speakers Events 82

SmartMeetings

JULY 20, 2020

How can corporate social responsibility (CSR) continue to have the same impact and benefits in a socially distant world? That is the challenge meeting planners are facing in a virtual event reality. How loyal your attendees are to your event and your brand is imperative to that decision making process.

Social Media 86

Social Media Risk Management Marketing Meetings 86

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

Event Marketing 57

Event Marketing Marketing Social Media Advertising 57

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Plan virtual meet-ups and networking sessions.

Event Marketing 130

Event Marketing Marketing Social Media Speakers 130

Attendease

JANUARY 25, 2024

One of the most effective ways to harness patients’ passion and engage them in healthcare fundraising is by hosting events. Events provide a unique opportunity to promote your cause, generate support from patients, and show appreciation for patient donors. Plan an inclusive event. Use multichannel marketing.

Healthcare 195

Healthcare Social Media Hospitality Events 195

Eventory

SEPTEMBER 19, 2018

Attending a big industry event not only offers you a wide range of inspiration and knowledge but it’s also a great opportunity to network. However, with the multitude of events that take place every year around the world, it’s hard to decide which one will fit your needs. Social Media conferences in 2019 .

Social Media 79

Social Media 2019 Conference 2018 79

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Plan Your Meetings

AUGUST 7, 2018

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Calculating your revenue from events can be obtained utilizing several techniques.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Attendease

FEBRUARY 20, 2024

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Consider asking questions like: What is the primary purpose of this event? Educational?

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

Attendease

SEPTEMBER 29, 2023

Planning an event is like orchestrating a symphony—every note matters, from the first rehearsal to the final bow. But how do you make sure your audience has your event stuck in their head for days, weeks, and months afterwards? What do you hope to achieve by hosting this event? Let’s get started!

Social Media 195

Social Media Financial Events Speakers 195

EventMB

APRIL 26, 2024

Skift Take: Tourism New Zealand is taking a novel approach to leveraging the power of social media to attract more event delegates to the destination. Miguel Neves Read the Complete Story On Skift Meetings

Social Media 163

Social Media Tourism Meetings Events 163

SmartMeetings

OCTOBER 4, 2019

Social media continues to be one of the greatest marketing tools. From your company to yourself, social media allows not only for promotional materials, but the ability to track how well that promo is performing. If you want a better ROI on your posts, follow these six social media marketing strategies.

Social Media 58

Social Media Marketing Advertising Entertainment 58

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. Stats All Event Professionals Should Know This 2018.

Social Media 54

Social Media 2018 Travel Marketing 54

GEVME

MARCH 24, 2022

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Why does the metaverse matter to event marketers?

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Event Planning BluePrint

MAY 11, 2020

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. So what is it and how does it differ from posting or using photography coverage for your events? Live Social Media Coverage for Your Events. It’s great for virtual events too!

Social Media 62

Social Media Events Speakers Marketing 62

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

SmartMeetings

OCTOBER 3, 2016

If you haven’t already heard, live streaming at events has become all the rage. But where does a meeting planner begin? And then comes the strategy, for which there are numerous ways to integrate social media within event marketing. Develop a Strategy Before the Event.

Social Media 91

Social Media Speakers Events Marketing 91

Plan Your Meetings

MARCH 30, 2020

“Social media is not going away. I am organizing a conference on how to handle social media as a positive platform. More specifically, the most basic social media communications concepts are just as valid and important to learn now as they were 10 years ago. I can’t wait to share it with you soon.”.

Social Media 41

Social Media B2B Speakers Education 41

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

Social Media 87

Social Media 2020 Tech Transportation 87