IMG

APRIL 17, 2023

In honor of Celebrate Diversity Month , we hosted our second Diversity Makes Us Better webinar , this time we decided to focus on Multicultural Marketing and the challenges and opportunities for marketing leaders and CMOs. Fortune 500 Multicultural Marketing Expert, and Diversity & Inclusion Advocate Dana C.

Marketing 195

Marketing Advertising Corporate Events 2023 195

Picatic by Eventbrite

JUNE 24, 2022

Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more.

Event Marketing 278

Event Marketing Events Marketing Event Planning 278

Picatic by Eventbrite

JUNE 24, 2022

Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more.

Event Marketing 278

Event Marketing Events Marketing Event Planning 278

IMG

FEBRUARY 3, 2023

Are you hosting events this year? Here are the event trends for 2023. From Marketing Events to Diversity and Inclusion event experiences, this year’s trends will help you be more impactful and get the most out of every opportunity you have to meet with your team or clients. GET YOUR COPY NOW! Watch the Video!

2023 195

2023 Food and Beverage Event Tech Marketing 195

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 111

Marketing 2024 Events Event Design 111

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

IMG

APRIL 17, 2023

The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! REGISTER NOW! A one-stop solution from concept to execution.

Marketing 195

Marketing Advertising Corporate Events 2023 195

Event Industry News

FEBRUARY 21, 2024

Event Industry News (EIN), a leading source of information and insights for the events industry, is excited to announce a strategic partnership with the Experiential Marketing Measurement Coalition (EMMC), a non-profit association dedicated to advancing measurement standards, tools, and benchmarks within the event industry.

Marketing 59

Marketing Events Sustainability Conference 59

Event Industry News

APRIL 24, 2024

However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics. Now more than ever before, event marketing strategies are evolving due to flexible work, environmental concerns, or […]

Tech 111

Tech Event Tech Event Technology Technology 111

Conferences that Work

MAY 17, 2021

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? Read on to learn why. appeared first on Conferences That Work. No related posts.

Event Marketing 296

Event Marketing Marketing Conference Events 296

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself.

Meetings 269

Meetings 2023 2021 Marketing 269

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. AI tools are best used as a brainstorming buddy.

Event Marketing 134

Event Marketing Marketing Social Media Events 134

EventMB

APRIL 15, 2022

Over the past two years, many event professionals have reskilled themselves to meet market needs. As a result, industry training has had to adapt by implementing new educational offerings. As a result, event professionals […]. As a result, event professionals […].

Education 198

Education Events Marketing Meetings 198

Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

Event Marketing 84

Event Marketing Marketing Fashion Retail 84

ePly

JANUARY 9, 2024

As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. From COVID-19’s impacts to the ever-changing expectations of attendees and technology, our industry is set to see dramatic shifts in the coming years.

2024 118

2024 Trade Shows Education Technology 118

EventMB

MAY 7, 2021

In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing. The post State of the Event Industry Report: Q1 2021 by EventMB Studio Team appeared first on [link].

2021 238

2021 Event Management Events Marketing 238

EventMB

MARCH 31, 2022

The tight labor market is fuelling demand for freelance services in the event industry. As it has in many industries, the gig economy is having a […]. The post The Gig Economy Is Booming in the Event Industry by Maria Lenhart appeared first on [link].

Events 210

Events Marketing Event Management Management 210

Event Industry News

APRIL 5, 2024

Maria Sidiropoulou – senior product manager at Informa Markets – accepted a new role with the company, event director for Jewellery Arabia, based in Bahrain, since this podcast was recorded. In events for more than 12 years, a career that’s taken her from sales and marketing to the heady world she’s now a part of, […]

Marketing 75

Marketing Management Events Event Design 75

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 67

Marketing Event Marketing 2024 Trade Shows 67

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

MPI

MAY 1, 2024

We caught up with MPI's Drew Holmgreen to get some early thoughts on AI and his upcoming IMEX Frankfurt session, "AI Revolution in Event Marketing: Strategies and Insights."

Event Marketing 52

Event Marketing Marketing Events 52

Event Industry News

APRIL 26, 2024

Insert Productions are delighted to announce the appointment of Matt Rakowski as Marketing Manager. Managing Director Danny Pearce discussed the appointment: “We’re excited to welcome Matt to Insert so he can help give our projects the exposure they deserve.

Management 102

Management Marketing Technology Event Design 102

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Planning Pod

APRIL 2, 2024

A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to compare two versions of a marketing asset and see which performs better. For busy event professionals, A/B testing is easy to overlook. It takes time, intentionality, and effort. Are you prioritizing lead volume?

Marketing 78

Marketing Events Management Event Marketing 78

Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

Event Marketing 133

Event Marketing Marketing Social Media Events 133

Event Industry News

APRIL 25, 2023

By Harshada Dive The event industry has been expanding over the past few years. Events are social or non-social get-togethers or public gatherings that take place at a set time and place. An event’s aims can range from boosting business profits and exhibitions to marketing, the […]

Marketing 122

Marketing Events Event Design Event Marketing 122

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 68

Event Marketing Marketing Social Media Advertising 68

MeetingsNet

APRIL 12, 2024

For an industry that often seems invisible, GMID is its annual coming-out party. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look. What event type should be used for the desired outcomes? What is the role of technology for the event?

Meetings 105

Meetings Trade Shows Education Travel 105

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Rely on moments, not branding.

Event Marketing 52

Event Marketing Marketing Automotive Social Media 52

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Maybe even include a speaker from the event.

Event Marketing 130

Event Marketing Marketing Social Media Speakers 130

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. BlueHive Exhibits hired industry vet and former senior event head at Chrysler and Pfizer Don Schmid as account director for its in-house healthcare division, BlueMed.

2027 52

2027 Healthcare Trade Shows Entertainment 52

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

Prestige Events Magazine

APRIL 11, 2024

By Julie Vincent, Head of MeetBlackpool Today marks Global Meetings Industry Day, and we’re keen to highlight that business events in Blackpool mean more than merely an enjoyable day out at a seaside resort. we improve the lives of locals and improve our communities.

Food and Beverage 59

Food and Beverage Meetings Hospitality Healthcare 59

Tigris Events

FEBRUARY 26, 2023

[…] The post Event Marketing Elements That Affect Attendee Experience appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

Event Marketing 98

Event Marketing Marketing Event Planning Events 98

Event Industry News

AUGUST 30, 2023

Over the last year, mustard jobs have seen a surge in activity within the events industry across the UK. With Brexit, Covid and the Cost of Living Crisis significantly affecting the rate of movement within the industry in recent times.

Marketing 64

Marketing Events Event Design Event Marketing 64