Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. Case Study: Nippon Airways. 17 years on, Kemosabe still run all of their European marketing.

Airlines 61

Airlines Social Media Retail Automotive 61

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 102

Sponsorships Event Apps Trade Shows Events 102

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

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Sponsorships Social Media Events Speakers 111

Cvent: Event Marketing

AUGUST 9, 2019

Companies struggle to prove event lead quality, quantify face-to-face value, protect data privacy – all while trying to capture leads. Trade shows, product showcases, and networking events are all opportunities for lead-gathering. Another plus about having a mobile event app? Gathering Leads. Lead Management.

Event Management 37

Event Management Management Trade Shows Event Apps 37

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 88

Marketing Sports Hospitality Tourism 88

Expo Logic

FEBRUARY 28, 2020

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 36

Sponsorships Event Apps Trade Shows Events 36

Endless Events

OCTOBER 4, 2022

Remember to factor in all of your expenses, so you have a better idea of your actual event ROI. So, if you spent $25,000 on a trade show that brought in $50,000: $50,000 – $25,000 = $25,000. New accounts (if you do account-based marketing). Sponsorship Revenue. Gross Profits – Costs] / Costs X 100.

Sponsorships 127

Sponsorships Trade Shows Events Financial 127

Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people. Reddiquette at its finest.

2023 86

2023 Fashion Advertising Sponsorships 86

Event Marketer

JULY 5, 2021

This year divided into a three-part event series, the spring and summer editions of the Summit were held virtually March 30-31 and May 18-19, respectively. The team took an educational approach to HR Connect, building a custom platform and offering customer case studies with takeaways, live hosts and live Q&A. DATA-DRIVEN DE&I.

Marketing 114

Marketing Trade Shows 2021 2020 114

Bizzabo

NOVEMBER 23, 2020

In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other event marketers are thinking about virtual events. 10 Must-Know Virtual Event Stats.

2020 62

2020 Sponsorships Speakers Events 62

Socio Events

DECEMBER 6, 2022

How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study. Changing expectations for in-person events.

2023 52

2023 Trade Shows Event Apps Venues 52

Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

2019 78

2019 Sports Entertainment Advertising 78

Planning Pod

JULY 25, 2019

Studies and individual use cases have shown that event management software saves users considerable time and resources and can improve revenues through more efficient billing and registration processes. Anywhere, anytime access to event details. Positive reviews and case studies. Increased revenues and decreased costs.

Event Management 112

Event Management Management 2019 Social Media 112

SpotMe Blog

MAY 4, 2021

While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Trade shows. 5) Build Credibility With Sponsorships. Concerts and festivals.

2021 130

2021 Conference Social Media Healthcare 130

Planning Pod

JULY 25, 2019

Studies and individual use cases have shown that event management software saves users considerable time and resources and can improve revenues through more efficient billing and registration processes. Anywhere, anytime access to event details. Positive reviews and case studies. Increased revenues and decreased costs.

Event Management 60

Event Management Management 2019 Social Media 60

Bizzabo

OCTOBER 12, 2018

Source: Event Planning Blueprint. This consulting group has lots to offer conference and trade show organizers. Their main services include conference improvement, event sponsorship , education differentiation, speaker improvement, general session design, and strategy facilitation. Source: Endless Events.

Social Media 59

Social Media Trade Shows Event Marketing B2B 59

Bizzabo

MARCH 19, 2020

ON24 has been hosting hybrid events for a few years now so there's a lot to be learned from studying its strategies — especially when it comes to event sponsors. In 2020, the company will be hosting Pulse Everywhere, a completely digital event that can be attended for free! Apple Special Events. Source: YouTube.

Event Ideas 81

Event Ideas Social Media 2020 Conference 81

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Eventtia

NOVEMBER 7, 2022

An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. Obviously, an event proposal is also important in securing sponsorships, which is often a crucial part of funding any event.

Sponsorships 118

Sponsorships Events Event Planning Food and Beverage 118

Planning Pod

APRIL 29, 2020

This interest has been evident in both online searches and in the demand for virtual event management software and video conferencing software. Before the coronavirus outbreak, virtual events were estimated to grow from $14 billion in 2018 to $18 billion in 2023. Marketing and Sales. Sponsorships. Performances.

Event Ideas 180

Event Ideas Food and Beverage Social Media Technology 180