Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Awareness goals include: Event registrations.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

2024 112

2024 Marketing Trade Shows Sponsorships 112

Purple

AUGUST 30, 2023

While a corporate workshop can be invaluable to your business, it also isn't an easy event to plan. That begins with organizing a workshop checklist. After all, you can't really learn how to plan a workshop without first understanding what a workshop is. What Are Corporate Workshops?

Negotiating 52

Negotiating Technology Social Media Speakers 52

Event Marketer

DECEMBER 13, 2022

Inspired by these findings, Meta launched a five-city tour offering hands-on workshops, thought leadership sessions, networking opportunities and one-on-one support centers to help small-business owners discover the company’s digital marketing tools on Facebook and Instagram. Meta also partnered with Inc. Agency: Factory 360.

2023 83

2023 2021 Marketing Event Marketing 83

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets.

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Industry News

JANUARY 11, 2023

If you would like to understand how to measure your event emissions, create carbon footprint reports and form strategies to reduce your impact then you should join Reset Connect’s next online Event Sustainability Workshop. The next one takes place […].

Sustainability 62

Sustainability Events Event Design Event Marketing 62

Eventbrite UK

MARCH 22, 2018

With a host of marketing tools available, our tip sheet summarises a few of our top picks. The post Streamline your Event Marketing appeared first on Eventbrite UK Blog. Enter your details to find out more.

Event Marketing 74

Event Marketing Marketing Events Entertainment 74

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. Events that measure their impact get better ROI and bigger budgets.

2024 52

2024 Marketing Trade Shows Sponsorships 52

Eventbrite UK

JUNE 5, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t always come true! Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events to refine […].

Event Marketing 112

Event Marketing Marketing Advertising Events 112

Picatic by Eventbrite

APRIL 20, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.

Global Events 307

Global Events Event Marketing Marketing Events 307

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

2023 71

2023 Marketing Sustainability Event Marketing 71

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Awareness goals include: Event registrations.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Eventbase

FEBRUARY 25, 2020

To help our fellow event marketers plan their time, here are our top picks for your SXSW schedule 2020 — including a session we’re presenting! 4:00 PM — 4:15 PM Fairmont, Congressional A The job of event manager is continually ranked as one of the most stressful jobs in the world. Friday, March 13 Breathe Your Goals to Life!

2020 52

2020 Event Marketing Marketing Government 52

Eventbrite UK

OCTOBER 17, 2018

In short: your email efforts aren’t driving any registrations for your B2B event. The LinkedIn marketing team […]. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog. People aren’t opening your emails, or, if they are, they aren’t clicking through.

B2B 94

B2B Event Marketing Marketing Events 94

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself.

Meetings 269

Meetings 2023 2021 Marketing 269

Eventmobi

OCTOBER 10, 2023

Hosting different types of networking events benefits not just your attendees but also your organization! According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. In fact, networking is one of the biggest reasons members join organizations!

2023 195

2023 Trade Shows Association Meetings Conference 195

Event Industry News

OCTOBER 16, 2018

Freelance creative director Robert Dunsmore will be presenting his live workshop on Scenography, Staging and Set Design on Monday 29 October as part of the University of Westminster’s Event Design Open Lecture Series. Register for free on Eventbrite for any of the sessions: search Event Design Open Lecture series.

Event Design 81

Event Design Event Marketing Marketing Events 81

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 125

Marketing Food and Beverage Sponsorships Tech 125

Ins'Tent

FEBRUARY 25, 2019

Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. The event marketing mantra has always been “show, don’t tell.”

2018 40

2018 Event Marketing Marketing Social Media 40

Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

Marketing 86

Marketing 2021 Global Events Technology 86

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. During that period Keith became passionate about roadshow trucks and realised with the growth of face to face and experiential marketing, an opportunity existed for a business to specialise.

Event Marketing 44

Event Marketing Marketing Healthcare Retail 44

CadmiumCD

OCTOBER 16, 2019

Written by Kevin Gardner, freelance writer for the events and trade show industries. Marketing is the most important thing that any business can engage in. It is all about having the right tactics in place to make people recognize the business and get people to attend your business’ events. Collecting Feedback From Attendees.

Event Marketing 40

Event Marketing Marketing Social Media Conference 40

Nunify

JULY 7, 2023

Although as an event planner, you may face the initial task of creating an event app , the real challenge extends beyond that. The actual challenge lies on how to craft an effective marketing strategy to promote this app and encourage attendees to download it. Instead, align the features with your engagement strategy.

Event Apps 52

Event Apps Marketing Event Marketing Events 52

Attendease

JANUARY 16, 2024

Sponsored Parties Post-event parties and happy hours are a great way to recover from the fatigue of running around the event floor all day or manning a booth. Exclusive Workshops/Speaking Sessions Many companies who sponsor want the option to get directly in the face of attendees.

Sponsorships 195

Sponsorships Event Apps Events Speakers 195

TicketBud

OCTOBER 5, 2016

First of all, if you’re planning the event and don’t have an event hashtag, then stop what you’re doing right now and create one. The event hashtag will be the core of your event marketing on social media. For the latter, did these people attend your event? Also look at what the sales are coming from?

Event Marketing 60

Event Marketing Marketing Social Media Events 60

Picatic by Eventbrite

JUNE 9, 2021

The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Eventbrite hosted the first-ever RECONVENE summit in May. Watch recordings of every session here.

Events 354

Events Event Marketing Event Planning Marketing 354

TicketBud

JANUARY 11, 2024

Hybrid events combine aspects of traditional physical events with virtual components to create a coordinated and inclusive experience for on-site and online audiences. The in-person portion of the event includes a physical venue where people gather for workshops, presentations, networking activities, etc.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

Attendease

JANUARY 23, 2024

After all, how can your event be successful without any attendees? Increasing attendance for your association event is a challenging task. It requires you to use all of your marketing channels and tools, including your website. Look at all of these metrics together to evaluate the success of your SEO marketing.

Social Media 195

Social Media Events Marketing Management 195

Event Industry News

JULY 9, 2019

Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They can also be invaluable for getting your audience to your event in the first place. Live streaming your event is a great way of spreading your message. Live videos. So, help them help you.

Speakers 99

Speakers Marketing Social Media Advertising 99

Attendease

DECEMBER 13, 2023

Once logistics are set, start promoting your event. Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

GEVME

OCTOBER 10, 2018

If you are a digital marketing enthusiast like me, then you’ve probably already been exposed to various marketing strategies. One that I particularly like and find most effective is event branding. In a nutshell, this is an event that is dedicated to creating an identity for your brand and putting your name on everybody’s lips.

Event Ideas 174

Event Ideas Speakers Marketing Event Marketing 174