Event Marketer

APRIL 22, 2024

NOW HIRING: CHIEF TRACTOR OFFICER Calling all consumers with “main character energy” and a love of farm equipment: John Deere is recruiting for its first-ever Chief Tractor Officer (CTO). Think: Capturing the grounds crew prepping turf at an MLB stadium or sharing a POV on maintaining roads at a national park.) Across nine U.S.

Travel 91

Travel Social Media Tourism Contracts 91

Social Tables

SEPTEMBER 14, 2021

Participation and engagement can also be tracked by monitoring app activity, chat activity, live polling, and by tracking social media updates. Why does event engagement matter? Event engagement is an important component of every stage of the planning process. The three stages of event engagement.

Social Media 176

Social Media B2B Tech Marketing 176

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Endless Events

DECEMBER 16, 2018

We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.

Event Tech 95

Event Tech 2019 Tech Social Media 95

Eventsforce

OCTOBER 27, 2020

Want the lowdown on all things event tech? In this month’s round-up of top event tech stories, we take a look at LinkedIn’s new video meeting tool along with some cool features that help organisers drive more casual conversations around their events. EventTech Talk: How to Choose a Virtual Event Tech Platform.

Event Tech 89

Event Tech Tech Meetings Social Media 89

Event Farm

MARCH 14, 2017

But even though these marketing channels aren’t dead, it’s difficult for organizations to differentiate themselves online, or to create long-lasting impressions on their audience using email marketing or social media campaigns. Events, in other words, drive serious business results.

Social Media 179

Social Media Marketing Event Marketing Event Tech 179

MeetingPool

MAY 28, 2022

She encouraged me to “SHIP IT,” as Seth Godin would say, so I submitted Snöball to the IMEX Startup Competition, the Event Technology Awards and the IBTM World Tech Watch Awards, and we were finalists in all of them,” she said. What sets Snöball apart as a community marketing and audience growth platform for event professionals?

Tech 52

Tech Marketing 2001 Advertising 52

PCMA Convene

JANUARY 5, 2019

With the pressure on to boost attendees’ experiences, event tech takes centre stage. According to the most recent IACC “Meeting Room of the Future” report, 90 percent of event planners say their job requires more “experience creation” than it did two to five years ago. And one way to create experiences is event technology.

2019 40

2019 Tech 2025 Social Media 40

Hubilo Blog

JULY 26, 2018

From clients to vendors, event professionals are required to keep up with the latest trends in the industry for numerous reasons including advancing career, promoting their event business as well as events and creating memorable experiences for attendees. BizBash — Event Planners Gather. Event Pros.

Event Tech 192

Event Tech Social Media Tech Event Management 192

Event Marketer

DECEMBER 20, 2023

These high-tech spectacles are designed to make attendees feel like the main character in an unfolding narrative. The impact of activations like these is exponentially magnified through social media impressions, extending the reach and reinforcing the brand connection far beyond the event itself.

Entertainment 52

Entertainment 2023 Sponsorships Sports 52

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

Eventmobi

JUNE 11, 2018

After spending the past week at MPI WEC 2018 (one of the largest annual gatherings for meeting professionals), I experienced what it’s like for an organization to pull out all the stops to create a truly memorable experience for events planners (who have seen and done it all). Tech trends: creative ways to inspire audience interaction.

2018 271

2018 Event Planning Speakers Sponsorships 271

Eventscase Blog

JULY 27, 2023

What is event branding? Event branding is a marketing process where various elements are used to create a unique identity for an event. This may relate closely to brand events where the main purpose of the occasion is to promote a specific brand. Tech Data ’s staff follows the dress code at an event.

Social Media 52

Social Media Marketing Events Trade Shows 52

Eventsforce

OCTOBER 27, 2020

Want the lowdown on all things event tech? In this month’s round-up of top event tech stories, we take a look at LinkedIn’s new video meeting tool along with some cool features that help organisers drive more casual conversations around their events. EventTech Talk: How to Choose a Virtual Event Tech Platform.

Event Tech 52

Event Tech Tech Meetings Social Media 52

Boomset

AUGUST 12, 2018

As more and more industry leaders pick up on the benefits that come along with well-planned events, it’s imperative you stay at least one step ahead of your competitors. While 86 percent of event marketers believe technology can play a major role in the success of an event, it’s in your best interest to keep up with the times.

Tech 48

Tech 2014 Technology Event Apps 48

Socio Events

FEBRUARY 23, 2023

In addition to engaging your audience, post-event communication can also drive further ROI for event sponsors by pushing event attendees to a piece of content on their website or to their social media profiles. Here are a handful of post-event strategies to consider: 1. Request a demo today.

Social Media 52

Social Media B2B Marketing Events 52

Hubilo Blog

AUGUST 16, 2018

Event promotion isn’t just limited to pre-event promotion strategies, nowadays, pre-event, during event and post-event promotion; requires an event organiser’s attention. There are many useful event marketing strategies that prove worth applying post-event. Networking event –.

Social Media 82

Social Media Speakers Events Trade Shows 82

Event Marketer

JUNE 13, 2022

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

2022 128

2022 Advertising Sports Social Media 128

Hubilo Blog

MARCH 7, 2020

This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. Liz launched Liz King Events.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

SpotMe Blog

SEPTEMBER 23, 2021

How Do You Choose the Right Sponsor For Your Event? When trying to choose a sponsor, you need to keep two key questions in mind: What are the main goals and ideal outcomes of this event? What types of organizations will this event benefit most?

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Eventtia

DECEMBER 11, 2021

With that being said, for event organisers, leveraging hybrid event technology can help improve the event’s overall quality, providing a better guest experience, and ultimately, attracting more attendance. Event Technology: The Concept. Event Technology Enhancing Experience. Let us begin from the basics.

Event Technology 62

Event Technology Technology Social Media Event Planning 62

Eventmobi

FEBRUARY 3, 2021

Before committing to host a hybrid event, it’s important to answer one fundamental question first: At what point does it make sense to start planning for an in-person component, and how big should it be? Ultimately, the decision boils down to three main factors: Safety issues Event format compatibility Budget. Safety Concerns.

Speakers 248

Speakers 2021 Sponsorships Events 248

Event Farm

JUNE 12, 2017

We were lucky enough to chat with Laura Moran, who recently made the shift from working as a Media Relations Manager for HubSpot in general to focusing on PR for INBOUND specifically. We really do try to make the event about the INBOUND community. Obviously we want the event to grow, both in attendee numbers and also in other ways.

Management 124

Management Social Media Speakers Conference 124

SpotMe Blog

AUGUST 25, 2022

Here are the main challenges of hybrid events and how to tackle them. Challenge 1: Setting up and using event technology. Hybrid event planning seems like a complex task if you use many different event management tools. Event tech. Hybrid event platform. Digital marketing. Technicians.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Eventtia

NOVEMBER 17, 2022

Viewers can watch the event as it unfolds, making it feel as if they’re in attendance, hence why it is such a great combination when matched with social media. To clear things up, the fundamentals of event marketing are still very much the same when it comes to virtual events.

2022 62

2022 Social Media Technology Events 62

Nunify

NOVEMBER 23, 2021

With the features, live stream quality, and chat capabilities, you can incorporate networking as a main portion of the event. The expectations continue to exceed with the innovation of virtual event features added to the possibilities. The opportunities to network go beyond just social media networks but you can.

2020 88

2020 Social Media Events 2021 88

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.

Social Media 70

Social Media Marketing Event Marketing Events 70

Hubilo Blog

JULY 9, 2018

Browsing the event industry news articles, I recently came across numerous technological trends being followed in the industry. A lot has changed in the recent past with the inception of tech in the events industry. Event Management Software is an all-in-one solution to all the tech requirements of an event.

Event Management 77

Event Management Management Trade Shows Tech 77

Eventory

JUNE 14, 2018

Reading Time: 6 minutes 7 PRO TIPS FOR EXHIBITORS ON HOW TO KEEP TRACK ON SALES LEADS DURING AN EVENT. More and more companies start to understand and appreciate the value of event marketing. Participating in an event can bring many benefits. Why and how to track leads during an event? Tip #1 Use the social media.

Social Media 64

Social Media Technology Marketing Event Marketing 64

Grenadine

FEBRUARY 27, 2018

With the rise of new social media apps, messaging a stranger that lives halfway across the world is now possible. With Event Manager Blogs newest survey release on the event industry in 2018 by Julius, we can be quick to notice how these technological trends influence and shift the way event planners survive in the event industry.

Social Media 49

Social Media 2017 2018 Technology 49

Hubilo Blog

FEBRUARY 12, 2019

There are tremendous techniques of marketing that event organizer can utilize in order to build a brand or reach out to more audience and increase the customer base. The main aim of the event organizer always at the end is to generate leads that will generate business and profits for the organization.

Marketing 58

Marketing 2019 Social Media Events 58

Bizzabo

AUGUST 16, 2019

In this article, we'll look at 12 of them and analyze the corporate event management tactics that make them so successful. Let's start with Cisco Live, one of Cisco's main events, which happens multiple times a year in different cities around the world. The event's content is totally up to you. Cisco Live. Source: Cisco.

Social Media 48

Social Media Telecommunications Technology 2019 48

Hubilo Blog

JUNE 16, 2020

Event professionals need to deliver powerful attendee experiences to attract audiences across the globe. Your attendees are online – social media too. Remember: social signals are some of the most important factors to be considered for online marketing of your events. Easy to leverage social media .

Conference 71

Conference Social Media Speakers Technology 71

Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. WSJ Tech Live. Key Takeaway: WSJ Tech Live does a lot of things right. Main Takeaways.

Negotiating 62

Negotiating 2020 Tech Conference 62

Endless Events

JUNE 10, 2022

If you want to truly discover ways to improve your event, you need to collect new data straight from your team, attendees, and vendors while it’s fresh in their minds. Let’s not forget the main reason to debrief: getting a head start on your next event. Event apps. Social media. Start planning.

Meetings 139

Meetings Events Social Media Sponsorships 139

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Hubilo Blog

JANUARY 7, 2020

There are multiple pain points in the process of event planning and management. For example, with evolving event tech , the events industry is on the verge of multiple innovations with a focus on simple and efficient event planning and management process. Event Data Collection and Analysis. in half the time.

Social Media 59

Social Media Sponsorships Event Apps Venues 59