Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

Eventmobi

MAY 17, 2023

Learn how to measure event ROI, why it’s important, and what metrics to use. Bonus: a list of tech tools to support your next event! Whenever you hold an event, you want to make sure that you get back more than you put in—or at least break even! And how do you calculate your return on investment? What Is Event ROI?

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Eventmobi

APRIL 14, 2020

While many planners haven’t yet had the opportunity to run a virtual or hybrid event, pivoting from an in-person to virtual format offers new opportunities to engage your attendees and sponsors, while extending the reach of your event. In a virtual format, your event tech will take center stage. You’re planning….

Conference 273

Conference Social Media Sponsorships Trade Shows 273

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Eventmobi

MAY 19, 2021

A La Carte Sponsorship Model: This approach is commonly used to serve sponsors with specific needs or goals, so flexibility and customization in their event sponsorship package are key . Here is a step-by-step breakdown of how to build a tiered sponsorship model that includes event technology features: Step 1: Create Tier Levels.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

GEVME

NOVEMBER 7, 2018

Knowing how to prepare a venue for an event is one of the key points in event planning. Choosing a venue for an event is also one of the first negotiation points as well. The rest of the preparation process will depend on the decision made about the venue. How to find and choose a venue.

Food and Beverage 120

Food and Beverage Venues Transportation Contracts 120

ePly

MARCH 18, 2024

More than throwing parties, event planning considers all stages of the event cycle. From conception to post-event marketing, the planner has to be ready for nearly anything. Here, we look at how you can coordinate and manage the elements of how to plan an event. tornado, hurricane, etc.),

Social Media 62

Social Media Transportation Speakers Negotiating 62

Event Industry News

MAY 19, 2022

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. In other words, get them to take micro-steps first, and they’ll step into your venue. Us planners know this, but we don’t know how to amplify its impact.

Event Marketing 127

Event Marketing Marketing Speakers Transportation 127

Guidebook

JUNE 19, 2018

You’ve been working on your event for 6+ months — you’ve put in countless hours getting the venue locked down, the schedule finalized, speakers scheduled, the production design perfect. The day comes around and you wait in anticipation for your keynote speaker to step on stage. Is there a speaker fee?

Speakers 79

Speakers Social Media Event Apps Conference 79

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. It also needs to feel like it’s one cohesive event, not two separate events.

2021 138

2021 Event Marketing Marketing Technology 138

Event Industry News

JULY 9, 2019

Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They can also be invaluable for getting your audience to your event in the first place. Speakers can present you with a broader reach and wider engagement. Brand Events. Event Tech.

Speakers 99

Speakers Marketing Social Media Advertising 99

Expo Pass

MARCH 9, 2023

Content marketing is a fantastic way to attract and engage with an audience. At the end of the day, good content caters to what your market cares about and delivers it to them. In this article, we’ll explore how to use in-person events to create a killer content marketing strategy to connect with attendees.

Social Media 131

Social Media Speakers Advertising Marketing 131

Eventmobi

JANUARY 3, 2019

A La Carte Sponsorship Model: This approach is commonly used to serve sponsors with specific needs or goals, so flexibility and customization in their event sponsorship package are key . Here is a step-by-step breakdown of how to build a tiered sponsorship model that includes event technology features: Step 1: Create Tier Levels.

Sponsorships 256

Sponsorships Event Apps Social Media Events 256

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Uncompelling topic or content : Ensure your event theme and sessions are engaging and relevant to your target audience.

Social Media 130

Social Media Speakers Event Apps Events 130

SpotMe Blog

JULY 25, 2021

Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

InGo

APRIL 26, 2022

Marketing a hybrid event will still likely include many of the same strategies as fully in-person or virtual events, but there are some important tips to keep in mind while developing your hybrid event marketing strategy. But for a hybrid event, this may be more than just how many attendees you want to show up.

Event Marketing 52

Event Marketing Marketing Speakers Advertising 52

InGo

APRIL 26, 2022

Marketing a hybrid event will still likely include many of the same strategies as fully in-person or virtual events, but there are some important tips to keep in mind while developing your hybrid event marketing strategy. But for a hybrid event, this may be more than just how many attendees you want to show up.

Event Marketing 52

Event Marketing Marketing Speakers Advertising 52

Eventmobi

JUNE 4, 2024

When planning a conference or other large event for your association, determining how to engage attendees from start to finish is essential for success. At the same time, you want to make sure your event comes across as professional and represents what your organization stands for.

Social Media 393

Social Media Advertising Events 2023 393

PCMA Convene

DECEMBER 8, 2017

Most business events market their speakers as a way to attract registrants — nothing new there. But to promote the Event of the Future , held July 20 in Dublin, organizers took it a step further. — Croke Park Events (@CrokeParkEvents) July 19, 2017. Padraic Gilligan. ” . .

Speakers 77

Speakers 2017 Consulting Sustainability 77

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Mentions of your event name.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Eventtia

JUNE 8, 2023

Event management explained Put simply, event management is the coordination, planning, organising and execution of an event. The term covers project management across every aspect of an event, which can be anything from finding speakers to sending out post-event surveys.

Event Management 109

Event Management Management Speakers Entertainment 109

GEVME

JANUARY 27, 2020

If you have always wondered how to make events sustainable, why should events be sustainable, how to organize sustainable events and how can you reduce event waste, this article is for you. In this blog post, we have compiled a go to sustainable events guide for every event planner.

Sustainability 194

Sustainability Food and Beverage Transportation Events 194

SpotMe Blog

DECEMBER 7, 2022

So bear that in mind, especially with recent budget cuts affecting event professionals worldwide. . Here are some of the costs to think about when deciding on whether to run live events: Venue. On the other hand, virtual events allow for much more cost control and customization to fit within your budget. Accommodation.

2023 130

2023 Event Apps Travel Events 130

Eventtia

JUNE 2, 2023

Even for smaller events, aim for at least one month in advance to plan the event. An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on.

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Know Your Target Audience.

Social Media 91

Social Media 2023 Speakers Marketing 91

GEVME

MAY 16, 2018

Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-event marketing activities (active posting on social media, UGC creation, email invites, etc.).

Social Media 195

Social Media Negotiating Event Apps Speakers 195

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

Event Planning 133

Event Planning Government Event Management 2014 133

TicketBud

AUGUST 28, 2023

Though these mistakes may seem obvious, they happen when proper planning and risk assessments are not at the forefront of the event organizing process. Read more below about how to prepare for and avoid common event failures, including how Ticketbud can assist in your event success.

2009 78

2009 Financial 2017 2013 78

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Keep the event concise and select a venue that is easily accessible with nearby parking and transport connections.

Social Media 147

Social Media Speakers Transportation Marketing 147

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. Types of Events.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

GEVME

SEPTEMBER 24, 2018

This won’t change the fact that the culture of influencing will continue to shape the trends in all industries, including event marketing. How to invite an ambassador to your event. So how do you go about inviting an ambassador to an event? How to write a letter to invite an ambassador to an event.

Social Media 136

Social Media Tech Tourism Speakers 136

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Expo Pass

OCTOBER 25, 2022

The keynote speaker wants to go virtual but they are totally unprepared. Here’s how to fix them. First off, start working on your tech needs early – think 6 weeks or 3 months before your event. This also goes for virtual components, such as cameras for remote speakers. Double-check that everything will work at the venue.

Speakers 78

Speakers Tech Technology Marketing 78

Expo Logic

DECEMBER 27, 2019

If you are planning an event that features keynote speakers, you want to provide the best possible experience. The better experience your guest speaker has, the more likely they will be to work with you again in the future. How to Find Your Next Event Speaker. Understand Your Speaker.

Speakers 36

Speakers Social Media Advertising Conference 36

Attendease

FEBRUARY 20, 2024

LEARN MORE: Shopping for new event management software? Here’s how to get internal buy-in. For external stakeholders: Know exactly who your primary point of contact is and how to reach them. For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

GEVME

SEPTEMBER 26, 2018

The challenge for you here is to create a compelling proposal that is as concise as possible but also answers all the questions that a reporter might possibly have about an event. Check out our short list of must-haves that will tell you how to invite media to your event: Name and purpose. Create a strong boilerplate section.

Social Media 166

Social Media Events Marketing Event Marketing 166

Eventsforce

FEBRUARY 18, 2020

You can create interest around your event by developing sneak previews of what will be on offer. For example, let’s say that your key speaker for a medical event is an expert in Toxicology. Related reading: 3 Content Marketing Tips for Event Planners. 5) Get Your Email Marketing Right .

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99