Event Marketing Groups Marketing Tech 
IMG
JANUARY 16, 2024
Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.
Event Farm
SEPTEMBER 20, 2017
Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.
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Event Farm
MARCH 28, 2019
On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.
Event Farm
JULY 25, 2017
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. And would you feel as confident in your ability to track the event’s performance?
Smart Meetings
OCTOBER 7, 2021
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.
IMG
MAY 22, 2023
On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. By now, Event Up has 50+ episodes and over 3000+ listens and t his year, we are going for more!
Event Marketer
MAY 2, 2024
Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.
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