Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Credibility.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Gallus Events

JUNE 26, 2017

The environment in which we operate, when we sell the main elements of our events, is exceptionally dynamic, and our tried and tested processes and now being tested. However, there is good news: the best events are GROWING their sponsorship and brands are spending MORE money sponsoring events.

Sponsorships 133

Sponsorships Events Event Design Event Marketing 133

Eventmobi

JANUARY 3, 2019

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 256

Sponsorships Event Apps Social Media Events 256

Eventmobi

JUNE 16, 2023

Where does your association drive revenue—and does it include a non dues revenue strategy? Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability. Diverse revenue streams are crucial to the success of any organization. That’s $300,000.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Attendease

NOVEMBER 1, 2019

Running an event is a costly experience. Even for small events, costs can ramp up quickly and out of budget if you are not prepared for issues that might pop up. With event costs rising every year, you will want to bring in revenue from as many channels as possible. Sponsorship tiers and benefits. Sponsorship Tiers.

Sponsorships 257

Sponsorships Event Apps Events Speakers 257

Eventbrite UK

APRIL 6, 2021

Securing sponsors for your event is an effective strategy to boost revenue — but event sponsorship offers you more than just additional funding. With the right sponsors on board, you can market your event to a broader audience and tap into your sponsor’s network to reach eventgoers you might otherwise miss.

Sponsorships 78

Sponsorships Marketing Events Event Marketing 78

Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. We also represent two event properties – selling and implementing sponsorship programs.

2023 52

2023 Event Marketing Marketing 2024 52

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Attendee Poll: How often do you update your strategy?

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. How does your event create transformations for your audience?

2022 195

2022 Social Media Advertising Financial 195

Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

Sponsorships 84

Sponsorships Wireless Sports 2024 84

Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. IT Specialist.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. What Are Event Sponsorship Levels?

Sponsorships 62

Sponsorships Financial Marketing Speakers 62

Event Marketer

MARCH 27, 2024

Four ways the brand refreshed its strategy for the 50 th annual Players Championship “Over the last eight years, it’s been fun to connect with our clients and consumers in new and meaningful ways, and this partnership helps do that while still reinforcing our commitment to growth and access and opportunity in the sport of golf.”

Sponsorships 85

Sponsorships Hospitality Sports Financial 85

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

Sports 107

Sports Sponsorships Wireless 2023 107

GEVME

FEBRUARY 20, 2022

The last two years have been instrumental in bringing a whirlwind of changes into the event industry. Physical events, the most popular way to host events in pre-pandemic times, saw a gradual decline as virtual events became everyone’s first choice. What is a hybrid event? Why are hybrid events so popular?

Speakers 156

Speakers Sponsorships Trade Shows Events 156

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

Sponsorships 79

Sponsorships 2024 2023 Sports 79

TicketBud

DECEMBER 5, 2023

As the current year winds down, event organizers are gearing up for the next round of exciting programs and gatherings. The success of an event often hinges on meticulous preparation and foresight. Planning your events calendar a year in advance provides the framework for a seamless and successful series of gatherings.

Marketing 110

Marketing Negotiating Entertainment Sponsorships 110

Eventmobi

JUNE 5, 2023

Still thinking about the event app that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! The best event branding sticks in attendees’ minds long after the event has ended—and gets them excited when it comes around again in the future. What is Event Branding?

Social Media 195

Social Media Advertising Conference Marketing 195

Gallus Events

OCTOBER 3, 2017

identifying your target market. Fundamentals of event marketing, sales and sponsorship. power of social proofing and how to add that to our events. making your event memorable and your messages ‘sticky’. Event sponsorship the need to get creative. Creative Sponsorship.

Sponsorships 124

Sponsorships Marketing Event Marketing Events 124

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. The Carvana Court activation at PPA events aims to engage pickleball fans of all abilities.

Sponsorships 80

Sponsorships Sports Social Media Marketing 80

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

Sponsorships 99

Sponsorships Food and Beverage 2023 Sports 99

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” 18 in Qatar. It doesn’t get bigger for us.”

Sponsorships 95

Sponsorships Sports Social Media Contracts 95

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

Sponsorships 109

Sponsorships Entertainment Sports Marketing 109

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Ultimately, those brands leaned into robust social and digital content strategies aimed at bringing the gameday experience to consumers at home. sports for the better part of the last 16 months: fans. Let’s play ball.

Sponsorships 139

Sponsorships Sports Food and Beverage 2021 139

Event Marketer

FEBRUARY 14, 2022

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.

Sponsorships 105

Sponsorships 2022 2021 Marketing 105

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. They’re even creating entire festivals around the concept (hello, sponsorship opportunity). So, ready to skip the hangover?

Food and Beverage 117

Food and Beverage Sponsorships Events Consulting 117

Event Marketer

OCTOBER 2, 2023

“This was the first year there where we’ve really had a multicultural strategy with soccer. Armed with a multicultural strategy, hand-selected brand partners, a unique location on The Wharf in Washington, D.C., What really resonates with the multicultural audience? And looking at the data, music and art are two of those things.

Sports 108

Sports Sponsorships Retail 2023 108

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin!

Marketing 195

Marketing Sponsorships Speakers Events 195

Bizzabo

NOVEMBER 18, 2020

Looking to secure sponsors for your next virtual event? Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. Sponsors add a lot of value to your event.

Sponsorships 94

Sponsorships 2020 Speakers Healthcare 94

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 76

Sports Sponsorships 2023 Social Media 76

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Just imagine if every one of them built up the pre-event buzz with their peers. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Endless Events

JULY 6, 2020

In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas.

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122