Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Awareness goals include: Event registrations.

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SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. What Does a Hybrid Event Look Like?

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SpotMe Blog

MARCH 31, 2022

Send out pre- and post-event surveys, track engagement tools, make polls, and more, all from a virtual event app. Event apps can be used by in-person and at-home attendees, which saves paper and other resources, too. Event Trend #3) Utilizing All-In-One Marketing Event Management Solutions (MEMs).

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Eventmobi

JUNE 12, 2023

Having a hybrid event strategy is what’ll satisfy both of these audiences. For example, a live event would be much better for hands-on activations and local networking opportunities. But if you wanted to bring in a guest lecturer from abroad for a 5 week workshop series, going virtual would save you time and money.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Eventmobi

JUNE 16, 2023

Start by building an event budget around ROI, setting goals for the amount of revenue you want to drive per dollar spent, and finding opportunities to drive revenue without spending anything at all. You don’t have to rely on traditional marketing tactics anymore. Online fundraising Want the fundraising without the event?

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SpotMe Blog

MAY 31, 2023

A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. And with 91% of event organizers believing an app is critical to event success , it seems clear that not harnessing the power of this digital tool could mean missing out on a huge opportunity.

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Socio Events

OCTOBER 10, 2023

The strategy that event planners and organizers use to achieve that is called event activation, or experiential marketing. While event activations typically happen during an event, industry professionals use the tactic in pre-and post-event marketing too. Before the event 1.

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Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Awareness goals include: Event registrations.

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Event Marketing Marketing Social Media Event Apps 63

CadmiumCD

OCTOBER 16, 2019

Written by Kevin Gardner, freelance writer for the events and trade show industries. Marketing is the most important thing that any business can engage in. It is all about having the right tactics in place to make people recognize the business and get people to attend your business’ events.

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Planning Pod

DECEMBER 12, 2023

What’s more, gathering feedback on a regular basis enables you to make more data-driven decisions for future events. Whether you’re already sending follow-up surveys after events or gathering feedback through social media, post-event surveys are key to maximizing the overall satisfaction of your events.

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Stova

OCTOBER 26, 2023

Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down. The virtual event market is expected to grow more than 20% annually, reaching $617 billion by 2030. Event analytics is like Netflix.

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Eventmobi

AUGUST 13, 2021

When you lose a certain percentage of your attendees every year, you end up devoting a big chunk of your marketing budget to attracting new attendees. Whether it’s through an event app or a virtual event platform, event technology can help you reduce attendee churn. What’s the Secret to Success?

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SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. And many of them use our fully compliant life science event platform and mobile event app to help pharma companies manage engaging HCP events.

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Stova

JUNE 22, 2023

For example: participate in gamified workshops or laugh with friends at a lively opening reception. How has event engagement changed in the past few years? Of course, engagement has played a vital role in events for ages. At events, they present fun opportunities to build relationships. Or they can engage actively.

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Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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Eventsforce

SEPTEMBER 25, 2023

By researching and gathering data on preferences, interests and demographics, you as a planner will be able to build an event that piques your attendees’ interest at a personal level, encouraging them through the door and into your event. To that end, consider the following ideas: The creation of a bespoke, compelling event website.

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Planning Pod

OCTOBER 4, 2023

Personalized digital displays and interactive screens are effective ways to engage your guests during in-person events. These displays can show real-time event information, interactive maps, and even user-generated content from social media. It’s a great way to generate organic buzz around your event.

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Event Technology Technology Social Media Tech 88

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Nunify

JANUARY 14, 2022

Include industry or SME’s to further provide credibility to the event. Create A Digital & Social Media Footprint. In the run-up to a virtual event, turn the spotlight on the benefits of participation. Show past statistics and attribution models what event attendees stand to gain from the virtual meet.

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Prestige Events Magazine

AUGUST 2, 2023

Furthermore, by engaging with the local community and ensuring inclusivity and accessibility for all attendees, events can leave a positive and lasting impact on society. Integrating Technology for Sustainable Events Leveraging technology is a powerful way to align events with sustainability goals.

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SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events.

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Eventscase Blog

MARCH 17, 2023

It is constantly evolving, and the rise of digital transformation has undoubtedly affected the reality of both attendees and event organisers alike. From event planning to marketing and engagement, digital technology has transformed the way events are organised, managed, and even experienced.

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Eventmobi

MAY 18, 2020

Create high-value round table breakouts by offering gated access to curated, live video group discussions, or run open interactive workshop sessions using your video conference platform of choice, so your audience can make valuable connections with other attendees and sponsors. Virtual Event Space Setup. Attendee Engagement.

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Eventtia

MAY 11, 2022

Here are some SMART goals examples for event planning: Receive 100 purchases for products promoted in the event. Get 1000 more social media mentions during the event. Get 1000 more Instagram followers before, during, and a week after the event. Workshops/classes. Step 5: Develop Your Event Branding.

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Hubilo Blog

DECEMBER 18, 2018

GamerConnect had the following activities prepared for the attendees of the event: – Product Launches. – Gaming Workshops and so on. Event App — The best and the most widely used event technology that also gets gamers on with their skillset. – Gaming MODs. – Cosplay. – eSports.

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PCMA Convene

AUGUST 29, 2019

Consider these strategies to attract Gen Z to your events. Social Media — What we’ve seen from working with those in their teens and early 20s is that they prefer different platforms. We also use instant messenger and social media to answer live FAQ so that Gen Z attendees always have the information they need while on site.

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Bizzabo

JULY 6, 2018

This guide will help you to understand all angles of event engagement, how to implement them into your own event, and how to accurately measure them for post-event reporting. What is Event Engagement? Make sure attendees are well aware of your event app as soon as the register for the event.

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The Castle Group

AUGUST 28, 2023

With so many things competing for your attendees’ time and attention, strategic event marketing and promotion are essential to your event’s success. If applicable, brand your event with a creative theme and eye-catching graphics to cut through the clutter and create a cohesive throughline from pre-event to event close.

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Bizzabo

FEBRUARY 1, 2021

And while event engagement is clearly an important metric to keep track of within your larger event strategy , it can be hard to define, let alone measure. Use this guide on audience engagement to create your enterprise event marketing strategy that propels your events from good to great.

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Socio Events

MARCH 15, 2023

These events can range in size and include anywhere from 50 attendees to thousands. When a corporate event hosts employees , it produces value by facilitating a healthy company culture, encouraging employee engagement, and helping your employees develop strong professional relationships with each other and your business.

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QC Event School

JUNE 27, 2022

” The best way to build a successful event planning business is to start by finding your niche. Once you know what type of events you want to specialize in, you can begin marketing your services to businesses and individuals who plan those types of events. A general description of your event planning business.

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Eventmobi

DECEMBER 9, 2020

By actively involving these companies, the event organizers cleverly demonstrated that sponsors not only want to market their products and services, but that they are excellent storytellers and sources of knowledge that can be incorporated into the program. MEET THE CHANGE was made possible and shaped by its sponsors and partners.

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Hubilo Blog

DECEMBER 11, 2018

Corporate events are on the rise with every event having its own agenda and purpose. Some events are meant purely for client acquisition and marketing purposes while others are meant to help professionals belonging to the same industry network and enable knowledge sharing among them. Hubilo at TecHeart 2018.

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Hubilo Blog

JULY 13, 2021

This blog gives you an overview of how to build your hybrid event strategy, and we’ll share a comprehensive hybrid event planning checklist template for you to download real soon too. Checklist for Hybrid Events. Planning your event. Marketing the event. Analyzing the success of your event.

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ePly

MARCH 22, 2024

Wi-Fi access and social media information encourage digital interaction and sharing, enhancing the event’s reach. While the primary survey role is information gathering, they also rekindle interest in your event, providing a promotional nudge, especially when the destination and venue are of interest.

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EncoreAPAC

NOVEMBER 24, 2022

Corporate events forge connections. Whether you’re hosting a sprawling conference, an industry awards night or a small team workshop, you’re bringing people together in new and inspiring ways. This also applies to the weeks leading up to your event, as well as using it to gain invaluable feedback afterward.

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