Conferences that Work
JUNE 7, 2021
What is humans’ true superpower? [Hint: We’re not more intelligent than other species.] We can make a strong case that humans’ true superpower is social learning. Why am I writing about social learning on a blog that’s (mainly) about meeting design? Because social (uncovered) learning is the best learning model for conference sessions.
Endless Events
JUNE 11, 2021
We recently talked about the importance of setting expectations for the future when it comes to events. One of the arguments behind our thesis was the fear associated with hybrid, the uncertainty surrounding it, what it means, and what it entails. It’s still a common kneejerk reaction for planners to both shrug and shiver when faced with the mere concept of hybrid.
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Smart Meetings
JUNE 10, 2021
Plan with Confidence. Find the perfect venue with outdoor space and a flexible back up plan as we adapt to the new normal. Many things have changed over the past year—and that includes how meetings planners select event spaces. Suddenly, having a great outdoor option has skyrocketed up the list from nice to have to absolutely necessary. And while having a purely outdoor location may not always feel as non-negotiable as it is right now, it can’t hurt to plan accordingly.
Picatic by Eventbrite
JUNE 9, 2021
Eventbrite hosted the first-ever RECONVENE summit in May. The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Watch recordings of every session here. When Duncan Wold is curious if something […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Farm
JUNE 9, 2021
Events are coming back but planning an event looks nothing like it used to. Venue and governmental regulations keep changing. Many of your regular vendors have lost staff or gone out of business. With so many new safety-related expenses, your old budget template no longer works. . Event budgets were the focus of part IV of our virtual series on Pandemic Compliance and Safety at Live Events.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Age by Swapcard
JUNE 8, 2021
Before joining Swapcard in the fall of 2020, my first experience in the events industry was on the exhibitor side. I supported companies from all over the world in the development, preparation, and execution of their custom exhibitor booth projects.
Picatic by Eventbrite
JUNE 9, 2021
Eventbrite hosted the first-ever RECONVENE summit in May. The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Watch recordings of every session here. Before the pandemic, the Lincoln Park Zoo […].
EventSource
JUNE 10, 2021
Stephanie and Kemar’s vineyard wedding was a breath of fresh air in a trying year. Their wedding dreams came true thanks to the help of brilliant planner Karina Lemke who created a truly romantic celebration at the stunning Ravine Vineyard. The couple, their family, and many of their guests were able to make a weekend of it, which was the cherry on top of a stunning occasion.
EventMB
JUNE 9, 2021
LinkedIn is investing in Hopin, both in cash and through an undisclosed platform-level partnership that also contemplates Streamyard. As the companies continue to bet on a future with virtual events this partnership could give Hopin an unassailable lead in the virtual event platform space. Hopin announced today that LinkedIn had become an investor in the […].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Age by Swapcard
JUNE 10, 2021
In a first for the industry, two digital events are collaborating and providing simultaneous content to two different communities.
PCMA Convene
JUNE 11, 2021
Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans. As the pandemic has worn on and digital events have evolved, event marketers have found they offer benefits — such as gathering enhanced analytics and achieving higher attendance — that were more difficult to attain at in-person events, according to a new study from vid
EventSource
JUNE 10, 2021
Celebrating your love under the bright blue sky or under a starry night is nothing short of magical! With summer coming up fast, couples and guests alike can look forward to spending time in the great outdoors soaking in all the glorious warm weather. With only a few months of ideal sunny weather at our disposal, it’s no wonder that outdoor summer weddings remain in super high demand!
EventMB
JUNE 8, 2021
The event industry is counting on a swift return to in-person events, particularly in the U.S. where many states have fully reopened and are eager to see vaccinated people fill convention centers. Despite increased bookings and positive signs across the industry, travel policies remain restrictive and may scupper recovery plans. According to the latest CDC […].
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Bizzabo
JUNE 11, 2021
Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? Consider the banana. Let's say you have 5 dozen of them you have sell— stat. Would you have better luck selling them to a flock of pigeons or a bunch of monkeys?
Smart Meetings
JUNE 11, 2021
If you haven’t stepped into a field of virtual impressionist sunflowers yourself, colorful images of room-sized starry nights have probably worked their way into your Instagram feed. From Abu Dhabi to San Francisco, abandoned warehouses and empty venues are being filled with projectors that bathe visitors in images from the Dutch master Vincent Van Gogh, sometimes with competing “immersive experiences” in the same city.
EventSource
JUNE 7, 2021
When you first start planning your wedding, you may be wondering if a wedding planner is within your budget– and perhaps more importantly– is it worth it? While your venue may include a day-of coordinator, it is important to remember that they are in charge of all things to do with the venue and not anything you bring in. This means that you (or someone) will be in charge of setting up flowers and any additional decor you want as well as many other tasks you might not think of.
EventMB
JUNE 9, 2021
Symphony is Cadence’s answer to the challenge of virtual and hybrid engagement during sessions. Here is our review. Symphony: What Is It? Symphony is a new platform from Cadence that uses interactive features that go beyond traditional didactic slides and video to engage audiences through contact delivery and open dialogue. Symphony enables you to […].
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Special Events
JUNE 8, 2021
A brand is a unification of your website, social media accounts, logo, proposals, email templates, lead magnets, and any other marketing materials you put out into the world.
Smart Meetings
JUNE 9, 2021
The pandemic may have shifted meeting to remote channels in 2020, however, organizing and inviting people virtual events still requires time and careful planning if it is going to be successful. Based on data from Markletic , 56 percent of marketers say it takes 2-4 weeks to organize a virtual event properly. Likewise, 76 percent of businesses agree that email is the most effective virtual event invitation engagement tool.
Event Marketer
JUNE 7, 2021
Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. That rings especially true when it comes to audience development. But organizations that advocate for diversity need to back up their words with action in order to achieve real progress. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed t
EventMB
JUNE 7, 2021
Will mixed messages and complicated policies from the British government leave UK event attendees on the sidelines as Europe reopens? British event professionals make up a substantial portion of exhibitors and attendees to EU trade events. At its last in-person show in 2019, for instance, IBTM drew 11% of its trade buyers from the UK […]. The post Confusing UK Travel Guidelines Could Spell Trouble for European Events by Lucas Fitch appeared first on [link].
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Stova
JUNE 10, 2021
All event professionals know that the event begins long before the first session starts. From the initial planning phases, the registration processes, and the confirmation emails, the event is more than a speaker on a stage (whether that’s virtual or in-person). Before COVID-19 swept the globe, it was normal for attendees to walk up to the registration table, grab their badge and program, and then begin their on-site event experience.
Smart Meetings
JUNE 9, 2021
At 100 percent capacity and masks off, Las Vegas is back in the business of meetings—and it’s a beautiful sight. No time has been wasted between the announcement that all restrictions have been lifted and the hosting of meetings in the city. More : Were Thousands of Vegas Memorial Weekend Visitors a Dry Run for Conventions? Now, you may be wondering, what does it look like when an annual convention returns after a one-year forced hiatus?
PCMA Convene
JUNE 8, 2021
The in-person floorplan for the hybrid Exhibition & Convention Executives Forum 2021 will look a lot different than the ECEF 2019 space (above) at the JW Marriott in Washington, D.C. (Courtesy Lippman Connects). This year marks the 20th anniversary of the Exhibition & Convention Executives Forum (ECEF), but in many respects, ECEF 2021 — making its debut as a hybrid event — will feel entirely new.
SmartMeetings
JUNE 10, 2021
Real leaders ban inclusion blind spots. Welcoming diverse audiences is not just a moral obligation; it is a business imperative. Leadership expert Melissa Majors calls inclusiveness an unfair advantage that has served her well both personally and professionally. Based on her new book, The 7 Simple Habits of Inclusive Leaders , she summarizes the importance of collaboration in leveraging the power of diverse points of view to produce effective events in the following excerpt.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Event Certificate
JUNE 5, 2021
Emails are so common that we often underestimate the power of this everyday communication tool. If you are an Event Planner with an online presence, it goes without saying that you should have an email list and an opt-in or lead magnet on your website. The purpose of this to […]. The post 3 effective emails to book more event planning clients appeared first on EVENT PLANNING CERTIFICATE.
StraussCA
JUNE 10, 2021
We all want to get back to in-person events as soon as possible. The success of your association’s trade show or conference depends on how you market to potential delegates. Working in a primarily Canadian market, you need to keep in mind that, generally, Canadians are very safety orientated. They must be assured that protocols are in place. These safety protocols need to be clearly communicated throughout your marketing.
PCMA Convene
JUNE 7, 2021
The Utah Valley Convention Center group in Provo was the winner of the Rocky Mountain Reskill Roadtrip hackathon. They came up with the suggestion to use a platform like Microsoft Teams to enable chatting, sub-group channels, video conferencing, and virtual site tours as a way to network and engage year-round. “Remember the carefree excitement of a road trip with your friends with no idea where you’re headed or what you’ll encounter along the way?
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