Sat.Oct 22, 2022 - Fri.Oct 28, 2022

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How to Provide a Seamless Virtual Event Experience

Attendease

Virtual events continue to be crucial for organizations seeking to deliver a unified message across multiple locations at once. Whether it’s a global product launch, a large-scale hybrid conference, a corporate training webinar, or something in between, today’s virtual events are more innovative and complex than ever before. While virtual events present several unique challenges, none are more pivotal to overcome than empowering your audience.

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Our top 5 holiday party ideas for 2022.

Expo Pass

The corporate holiday party has the power to boost team collaboration and get your entire company pumped to do big things in the new year. (After a little vacation, of course!). But then why do so many holiday parties fall flat with people standing around making the same small talk they make any other day? It’s simple, that’s just not how friendships are formed – at work, or anywhere.

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Sustainability in Action: Climate Tech Conference Reduces Its Own Carbon Footprint

EventMB

Skift Take: A climate tech conference in Tel Aviv introduced the events industry to a versatile new bioplastic that’s climate-positive, fully recyclable, and cost-effective. — Julie Moline Read the Complete Story On Skift Meetings.

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Event innovation, Disney, and souvenirs

Conferences that Work

Event innovation has to be more than giving attendees souvenirs. Seth Godin , writing about extending brands , points out that to be successful you need to create something that’s both additive and new. For example, he compares Disney’s development of Disneyland from its movies, versus Leica announcing a watch. Unlike Disneyland, Leica’s watch is “a souvenir of a feeling, not the creator “ “The crappy t-shirt you bought at your favorite musician’s concert is a

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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13 corporate event trends that will make your events stand out in 2023

SpotMe Blog

Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . We’ve gathered information from meetings, conversations, and reports with event industry experts, analysts, and our customers from leading Fortune 500 companies to identify the 13 corpo

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Can Virtual Speakers Meet the Expectations of Meeting Planners? 

EventMB

Skift Take: To assume a virtual speaking experience is the same as in-person is a mistake. However, including remote speakers does not make a meeting less successful. — Paul Cook Read the Complete Story On Skift Meetings.

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Network of Women In Events launches ‘Level Up’, a new mentoring programme

Event Industry News

Network of Women In Events (NOWIE) has today announced ‘Level Up’, a brand new mentoring programme aimed at women in the mid stages of their career to support them in taking the next step. Level Up will pair women early to mid-career in the industry, with a mentor whose career has taken her to senior roles with relevant experience. Pairings will be tailored according to a mixture of factors, from area of work, specialisms, employment status and many more.

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Meet the Team: Carolin Gonschorrek, Customer Success Manager – Europe

zkipster

Carolin Gonschorrek, zkipster’s Customer Success Manager for the European region, is from Berlin, Germany, but has been based in London for almost nine years. Besides German, her mother tongue, Carolin speaks English and a little French. She joined zkipster at the start of 2018. Carolin, tell us about our career before you arrived at zkipster. “I studied for my BA in Communication Studies and English at the University of Erfurt in Germany, then moved to Glasgow, Scotland, for my Master’s in Medi

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3 Formats for the Next Generation of Panel Sessions

PCMA Convene

Industry panels can make a big impact at conferences — if they are presented in new and creative ways. For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact. While keynote speakers can still be a significant attendance driver, I think 2023 is the year to resurrect the industry panel.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Patricia and Andrew’s Dreamy Wedding at Mississauga Convention Centre

EventSource

One look at Patricia and Andrew’s wedding at the Mississauga Convention Centre , and you will fall in love with lush florals, the colour blue, and true love. The couple, who have been together for over eight years, reached out to the creative team at Narelle Janine Events. According to the planner, because the couple are both of Portuguese heritage, they wanted to infuse their culture in their celebration.

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Vividink to host Upload Sessions at Event Tech Live

Event Industry News

Vividink, the event industry PR specialist will be exhibiting at Event Tech Live, ExCeL London, November 16-17, 2022, after a successful exhibition debut at the event last year. This year Vividink is hosting ‘Upload Sessions’ where delegates will be able to trade 15 minutes of their time for a detailed Perception Management Checklist, sent to them after the show.

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Intuitive Event Tech

EventMB

Read the Complete Story On Skift Meetings.

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New U.S. Privacy Laws Will Give More Power to Meeting Attendees

Smart Meetings

Beginning in early 2023, U.S. states Virginia, California, Colorado, Connecticut and Utah, will be introducing new data privacy laws. These separate privacy acts go by different names, but they aim to accomplish the same things, namely, giving the consumer more control over what is done with their information. The new laws will bring these U.S. states’ data privacy regulations closer to the European Union’s Global Data Protection Regulation (GDPR), which passed in 2018.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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‘There’s no Obstacle Too Big’ to Derail Association’s Annual Event

PCMA Convene

In 2021, the IASA Xchange conference, scheduled to take place in person in New Orleans, faced both a COVID-19 surge and Hurricane Ida, resulting in a move to an all-digital event. (Courtesy IASA). The last time Convene checked in with Kerry Crockett, MBA, CAE, CMP Fellow, DES, the CEO of the Insurance Accounting and Systems Association (IASA), she was in the midst of finalizing plans for her annual event in a rapidly shifting environment.

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Brand Experience can be Sustainable: 2Heads talk through the secrets to sustainable event design

Event Industry News

Your business is becoming more eco-conscious; the demand for green and sustainable brand experiences is growing. Your schedule of events needs to meet public consciousness and you want to make positive decisions in line with your CSR commitments. Importantly, you don’t want to “green-wash” through your experiences but need your brand to connect with audiences on a meaningful level that leaves lasting impressions.

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Thomas’ Digs into Sustainability as a Brand Partner on Trail Cleanup Events

Event Marketer

The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains to hike and explore. Tapping into this community’s passion for the outdoors, Thomas’, a brand of English muffins and bagels owned by Bimbo Bakeries USA, returned to the region to engage consumers during two trail cleanup events. For the second consecutive year, Thomas’ partnered with local nonprofit organizations Friends of Lake Sammamish State Park in Issaquah, WA, near Seattle, and the Forest Par

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TWT: ‘Ka-Ching’ Say Airline Earnings Calls, Sully Warns of Inexperienced Pilots

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. ‘It Pays to Travel,’ Say Airlines’ Third Quarter Earnings Calls. In October third-quarter earnings calls, four major U.S. airlines (United, Delta, JetBlue and American) all reported a return to profitability despite flight schedules that have been affected by pilot shortages, weather and air traffic control.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Whirlwind Planning for Post-Hurricane Meeting in SW Florida

MeetingsNet

With less than three weeks to adapt, planner Katie Wegerski had to make fast decisions about BHG Financial’s big customer event in Naples. But in the end, both her attendees and her executives were happy. Talk about being in a bind: When your 370-person educational and networking meeting for customers is set to happen in an area where a major hurricane raged just 20 days before, there’s simply no way to know if you’ve chosen the right way to proceed—until the meeting dates arrive.

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Music Venue Trust initiative attracts widespread investment and endorsements from across the industry

Event Industry News

Music Venue Trust (MVT), the UK charity which represents hundreds of grassroots music venues, has attracted widespread investment, endorsements and support from across the music industry for its ‘Own Our Venues’ initiative. Key figures from all sectors of the music industry have offered their support to the project, which aims to purchase the freehold of grassroots music venue properties via a Charitable Community Benefit Society (CCBS) named Music Venue Properties (MVP).

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Why Your Event Needs a Keynote Speaker (And How to Find the Right One)

Best Corporate Events

If you organize corporate or collegiate events, chances are you’ve hired keynote speakers and understand their importance. Keynote speakers typically kick off events and are vital in setting the tone. A competent keynote speaker will bring energy, enthusiasm, and entertainment. A great one delivers substance as well as storytelling and humor—bringing the steak, not just the sizzle.

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Smart Moves in Florida, Virginia and More

Smart Meetings

Roland Duerr. Duerr is managing director for Rosewood Munich , scheduled to open in 2023. He has been with Rosewood for more than 10 years, currently working as managing director for Rosewood Abu Dhabi. Before Rosewood, Duerr held leading positions with Jumeirah Beach Hotel and Burj Al Arab in Dubai, Four Seasons Hotel Berlin and Jumeirah Essex House in New York City.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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5 Nightmare event scenarios (and how to sleep easy).

Expo Pass

This year is looking to be jam-packed with live events, all-new event technologies, and more ways to meet and connect than ever before. But all these changes can also create a whole host of problems keeping organizers up at night. We’re talking about anything from technology woes to keeping up with health and safety guidelines to maybe even not knowing which direction to go in for your event.

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5 Key Event Marketing Strategies That Work

Event Planning BluePrint

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . Mastering event marketing is so important that, according to Harvard Business Review , 52 % of business owners claim that event marketing is THE marketing channel that drives the most ROI.

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Why Your Event Needs a Keynote Speaker (And How to Find the Right One)

Best Corporate Events

If you organize corporate or collegiate events, chances are you’ve hired keynote speakers and understand their importance. Keynote speakers kick-off events and are vital in setting the tone. A competent keynote speaker will bring energy, enthusiasm, and entertainment. A great one delivers substance as well as storytelling and humor—bringing the steak, not just the sizzle.

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New ESPA Event Servicing Certification Debuts

Smart Meetings

Meeting professionals rely heavily on the event servicing teams behind the scenes to execute on the best-laid plans for effective meetings. To ensure that those support networks are skilled in current best practices, a new Event Service Professional Certification (ESPC) from Event Service Professionals Association (ESPA) will help everyone sleep easier at night.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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My Event Tech Checklist

SmartMeetings

It might not be what you think. Not going to lie, I might have a problem: I own a lot of tools. A lot of tools. I’m telling myself it’s because when I retire, I want to do more woodworking, but really it’s because I enjoy the simple pleasure of having the right tool when I need it. And so, I have two rules: I don’t buy a tool unless I have a project that requires it, and I always buy the right tool for the project.

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Boost ROI With Better Event Branding

Endless Events

You’re in the throes of planning your biggest bash of the year. It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. Without event branding, your attendees won’t learn anything about your business or products — which would waste time and money, wouldn’t it?

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How Four Brands are Celebrating Halloween with Metaverse Activations

Event Marketer

From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as a sensorial occasion best celebrated in the flesh. But for brands interested in scaling the reach of their campaigns and budget dollars, and testing the waters of the metaverse, digital holiday activations present a viable option. Chipotle was the first to experiment in the space with last year’s “ Boorito ” experience on Roblox.

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