Thu.May 06, 2021

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The Guide to Growing on Instagram

Picatic by Eventbrite

Do Instagram Stories help you get more Instagram followers? Yep. They also help you build your brand, too. Creators today understand that growing on Instagram is the best way to expand your audience. It’s more important than ever to capitalize on the power of Instagram Stories to provide winning content that will help you nurture […].

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Could Clubhouse Signal a New Wave of Audio-Only Features for Events?

EventMB

Audio-only features have been popping up all over the place in recent months — most notably on popular new social app Clubhouse. What’s the appeal for events, and are they here to stay? The pandemic forced video conferencing and virtual events on most of the world last year, but a new format has been gaining […]. The post Could Clubhouse Signal a New Wave of Audio-Only Features for Events?

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Introducing Eventbrite Boost, Your Event Marketing Superpower

Picatic by Eventbrite

Reach more people, sell more tickets, build your brand. Events are coming back – now’s the time to stand out. Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Like how to stand out from the crowd […].

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Brain Drain: From In-Person Events To Tech Industry

Endless Events

In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in event app platforms. But today, Event Brew hosts, Will Curran and Nick Borelli, bring our attention to a very particular phenomenon: a certain brain drain in the events industry. Young professionals as well as seasoned event profs are migrating towards technology companies!

Tech 133
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to Promote Your Event Pages with Facebook Ads

Picatic by Eventbrite

Elliot Goodwin’s American Outdoor School hosts events in the great outdoors. But before attendees even set foot in the wilderness on one of American Outdoor School’s foraging or plant identifying classes, they have a sense of what the experience will be like. Why? Goodwin promotes his 500+ classes per year with event pages on Facebook […].

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How Uncorked Chicago Wine Festival Got Over 5,000 Facebook RSVPs

Picatic by Eventbrite

The power of social influence can’t be overstated, and today’s best event marketers know it. Hype, publicity, buzz?—?whatever you call it, the build-up preceding a concert or a festival definitely drives ticket sales. And, hype, in today’s digital marketing landscape, looks a lot like Facebook Event RSVPs. “Interested.” “Going.” You have the same objective no […].

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Drive-thrus for Kids: Paramount Plus Takes SpongeBob Fans ‘Under the Sea’

Event Marketer

He lives in a pineapple under the sea, but for three days in February, you could catch beloved cartoon character SpongeBob SquarePants at the Rose Bowl in Pasadena, CA. Ahead of the premiere of “The SpongeBob Movie: Sponge on the Run” on Paramount+ (Paramount Plus), the streaming service executed an Under the Sea Road Trip Adventure drive-thru and screening activation designed to reignite fans’ love of the franchise through a physical experience enhanced by digital components.

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How to Find and Build Target Audiences on Facebook and Instagram

Picatic by Eventbrite

Knowing how to find and build audiences on Facebook and Instagram is critical for successful event marketing. Eventbrite Boost makes it easy to target the right people. By getting your event in front of more people, you’ll see more registrations, more ticket purchases, and more engagement. Time to expand your reach! Chapter 1: What are […].

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Taking Virtual Events to the Next Level With b2match

b2match

Key Facts Type: Virtual Event Organizer: Business Finland Event Type: Trade Promotion Agency. Business Finland is the Finnish government organization for innovation funding and trade, travel and investment promotion. They organize various events and delegations for businesses to come together and accelerate growth. Conferences range from how to do business with different industries, in different countries and on different continents.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Jenna and Rob’s Chic Wedding at the Fermenting Cellar

EventSource

Is there any place more idyllic and chic than a historical wine cellar? After seeing these photos of Jenna and Rob’s wedding, we certainly don’t think so! From the intimate ceremony and cozy reception, their big day was certainly an affair to remember. Set at the lavish Fermenting Cellar , and planned by the creative team at Blush & Bowties , you’ll definitely want to check out this special day – all shot by the talented lens of Mango Studios.

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Here’s Why It’s Not Too Late to Start Using Instagram Reels for Your Business

Special Events

If Instagram Reels is still a foreign concept to you, don’t worry—it’s never too late to harness the value of video content on social media. Plus, it can be a lot of fun producing bite-sized content for your audience.

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Event Tech Awards 2021: Meet the Judges – Heidi Legein

Event Industry News

Heidi Legein is the founder and Chief Executive Guru at The MICE Guru, a full-service destination management company consulting in – and producing all types of MICE events for global brands virtually or in destination; all over Norway. The MICE Guru matches companies and their corporate identity to tailored concepts, experiences and locations focusing on maximising objectives.

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We’re Going There: Digging Into Hot Topics at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

The Event Leadership Institute’s Business, Design & Strategy Summit on June 3 will present vital topics that speak to today’s unique environment – from the pandemic to politics and more. Here’s a preview of the summit’s general sessions and keynote. State of the Industry: The summit’s opening session will set the tone with a “State of the Industry” report that uses data to show where we stand with regard to the return of in-person events.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Dating the Unknown Uses Event Smart to Host a Virtual Dating Show

Event Smart

University students from Queen Margaret University in Edinburgh created a fun, socially distanced charity event–and delivered it virtually in the middle of a pandemic that kept us all away from in-person events. Are you searching for an event registration system for your virtual events? In this success story, we highlight the Dating The Unknown to […].

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EventsCase Launches All-new Knowledge Base for Event Profs

Event Industry News

EventsCase Knowledge Base is immediately available, with creative, insightful answers for those who want to start designing their own experiences, but don’t know exactly where to start from. EventsCase announces the implementation of its new online Knowledge Base. This system, which is part of EventsCase’s complete Help Center & Support Services, is a digital platform for quick and efficient customer service.

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a new midlands venue: luna springs

SevenEvents

london-based adventure bar group known for incredible venues such as tonight josephine, the escapologist and adventure bar have launched a new birmingham venue. this venue celebrates digbeth’s industry, creativity and spirit, with its name drawing from the luna society established in the midlands. currently with a capacity of 400 with 300 of that being covered, there certainly isn’t a shortage of space. but not only that, this venue is planning on expanding…a lot, with a planned total capacity o

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Stretch tents for the festival industry

Event Industry News

Intent is a UK based stretch tent company providing stretch cover to the events industry and hospitality sector since 2006. While their MyTent offering caters for all things pubs, restaurants and bars, Intent focus on large scale stretch marquees for events and festivals taking place around the UK. A row of Intent stretch tents at Hurlingham Polo. Live, commercial, urban From Festivals to Sports Events, Activations to Awards, Intent has over 20,000 sqm of tents at their independent warehouse bas

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Hong Kong and Singapore Relaunch Quarantine-free Travel Bubble

Smart Meetings

On May 26, Hong Kong Special Administrative Region and Singapore will begin designated flights under their bilateral air travel bubble (ATB). The bubble was planned for last November but was postponed due to a surge in Covid-19 infections. “With gradual stabilization of the fourth wave of the epidemic in Hong Kong, we have been engaging in active discussions with Singapore on the relaunch of the ATB,” says Edward Yau, secretary of commerce and economic development of Hong Kong.

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Wroe power at JL Lighting

Event Industry News

Mike Wroe, the new non exec chairman at JL Lighting (JLL), was CFO at Just Eat from 2008 to 2016, a period which saw the business move from “a couple of million” in turnover to nearly half a billion. Mike steered Just Eat into the FTSE 250 where it was the fastest growing company for a good while, leaving the business to seek new adventure in 2016 after that huge growth phase.

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Association Staff Turnover: Surviving the Transition

StraussCA

For associations, staff turnover happens. Whether it’s a reassignment of duties best suited for the staff’s skill set, a promotion to a new position within the association, or leaving the association for other ventures. Associations need to be ready to adapt to staff change while showing no delay in service to members and board volunteers. Recruiting the perfect staff takes a long time.

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4 Tips for Making Your Online Event as Effective as Possible

InGo

As most event marketers know, simulating the engagement of in-person events is challenging. The synergy created by everyone in the same room, networking opportunities, and face-to-face meetings are difficult to replicate with a virtual event. It can also be challenging to create the emotional connection and buy-in among attendees that can happen in-person, and sitting in front of a computer just isn’t the same, no matter how good your online meeting tools are.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Swapcard Chosen to Power IAEE's New 365 MarketHub

Event Age by Swapcard

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Chicago Southland CVB Partners with Organizations to Launch Visit Chicagoland's Summer Travel Campaign, The Only Thing Missing Is You

Exhibitor Magazine

Olympia Fields, IL  The Chicago Southland Convention and Visitors Bureau has partnered with eight other tourism organizations to launch a summer campai.

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Proximus: the world's first organization to use LumiAGM

Lumi Global

On April 21st, Proximus, Belgium’s leading mobile telecommunications company welcomed attendees from all over the world to their virtual 2021 Annual General Meeting, via the new LumiAGM platform. LumiAGM launched in Belgium earlier this year, extending the market leading Lumi platform beyond the live meeting to streamline the end-to-end AGM process, and providing a global gateway for retail, nominative and institutional shareholders to engage with AGMs.

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Could Clubhouse Signal a New Wave of Audio-Only Features for Events?

Skift

Read the Complete Story On Skift.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Masterclass: Why you may be hearing, “You’re too expensive”

Lara Mcculloch

Is there anything more frustrating than a client telling you, “You’re too expensive”? I mean, can’t they see you’re better than the low-balling, mediocre competitor they went with? If you’re tired of having to lowball your pricing to win business you’re going to want to watch this video… Ready to win more business?

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Certified Wedding Planner, Afton Romrell: My 3 Favorite DIY Trends!

QC Event School

As a certified wedding planner, keeping up with the latest, hottest trends will be part of your job description. One such trend that’s continued to gain popularity is the Do-It-Yourself (a.k.a. DIY) approach. Perhaps you’ve got a client who’s looking for cost-effective, practical alternatives for their event decor. Moreover, maybe you offer decor services and want to find cheaper (but just as stunning) options for your customers.

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What is Branding vs Marketing?

Lara Mcculloch

Ever wondered what the difference is between branding and marketing. I’ll tell you in under 15 seconds… Ready to win more business? The form can be filled in the actual website url. What’s the difference between branding and marketing? Branding is the creation of value Marketing is the creation of tension. The post What is Branding vs Marketing?