Attendease

MAY 8, 2023

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events. Event analytics can be found in several different places.

Trade Shows 195

Trade Shows Marketing Management Tech 195

EventMB

MARCH 21, 2023

Skift Take: Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 191

Event Marketing Events Marketing Meetings 191

Picatic by Eventbrite

OCTOBER 2, 2020

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. In this time of increasing digital get-togethers, Eventbrite creators are bringing their communities even more opportunities to connect and socialize online.

Marketing 370

Marketing Event Marketing Events Event Planning 370

Picatic by Eventbrite

MAY 21, 2021

What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity.

Event Marketing 356

Event Marketing Marketing Events 356

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

Event Marketing 236

Event Marketing Marketing Tech Technology 236

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Eventmobi

JULY 27, 2022

How can associations use the data and information captured by their event technology platforms? Whether you need to prove event ROI, plan better future events, or improve the attendee experience, see how 6 association stakeholders used valuable data insights from their events to help achieve strategic goals.

Education 195

Education Sponsorships Conference Contracts 195

Planning Pod

APRIL 29, 2024

Do fluctuations in demand leave your event business spinning in the wind like a wayward weather vane? Event pros today are all too familiar with the feast-or-famine cycle. But here’s the good news: you can use business data to not only survive and even grow during slow periods, but also leverage peak seasons for explosive growth.

Venues 88

Venues Social Media Events Event Management 88

Marketo Events

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? Measure your impact.

Marketing 167

Marketing Event Marketing Management Event Technology 167

Eventmobi

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?

Event Technology 394

Event Technology Technology Event Tech Tech 394

Event Farm

SEPTEMBER 5, 2017

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. What does this mean for event marketing tech?

Event Marketing 207

Event Marketing Marketing Tech Technology 207

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

2024 136

2024 Event Marketing Marketing Social Media 136

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. But Holmen’s data shows that attendance rates are much lower. Some hybrid events are engaging better than others.

Event Marketing 115

Event Marketing Marketing 2021 Events 115

EventMB

JUNE 28, 2022

With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Focus on the Most Relevant Event Data.

Tech 171

Tech Marketing Events Event Tech 171

EventMB

MAY 30, 2023

Skift Take: Data helps deliver impactful business events, and with emerging technologies, there are even better tools and strategies to leverage for next-level results. Anna Huddleston Read the Complete Story On Skift Meetings

Technology 175

Technology Events Meetings Event Management 175

InGo

MARCH 29, 2022

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams?

Marketing 97

Marketing Social Media Speakers Events 97

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. AI tools are best used as a brainstorming buddy.

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Attendease

FEBRUARY 22, 2024

For event planners, success is largely measured by the data gained before, during, and after an event. Event organizers are tasked with creating memorable experiences that resonate with attendees, but meeting business objectives and proving value through metrics is often how you win the budget for next year.

Event Planning 195

Event Planning Events Marketing Meetings 195

Eventtia

MAY 31, 2022

If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. And, a majority of marketers agree. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

Marketing 104

Marketing Retail Government Technology 104

GEVME

DECEMBER 19, 2019

If data is the new oil, then there’s a category of data that we are simply wasting at business events. And that’s called Physical Data. In fact, when we talk about data at business events, we’re almost always talking about Digital Data. We can actually classify data into two categories: .

Speakers 156

Speakers Events Marketing 2020 156

Picatic by Eventbrite

DECEMBER 13, 2018

You might be cruising along with your event’s email marketing campaigns, assuming you’re doing just fine. The post New Data Reveals Email Engagement Benchmarks for the Events Industry appeared first on Eventbrite US Blog. More importantly, do you know what it means? But what you might not realize […].

Marketing 261

Marketing Events Event Planning 261

Guidebook

MARCH 6, 2024

Congratulations if you just hosted your event or are about to host it! However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

EventMB

APRIL 12, 2021

Prior to the pandemic, the folding of events into marketing departments added pressure to prove event success with the hard data that marketing teams were accustomed to seeing. The recent explosion in virtual events will undoubtedly amplify this trend. by Angela Tupper appeared first on [link].

Events 201

Events Marketing 201

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

Stova

APRIL 15, 2024

Learn how event technology is reshaping the landscape of modern marketing intelligence and discover actionable insights to drive sustainable growth and gain a competitive edge in today’s dynamic marketing environment.

Event Technology 52

Event Technology Technology Sustainability Marketing 52

Prestige Events Magazine

JANUARY 18, 2024

Diversity, Equity and Inclusion (DE&I) have become cornerstones of progressive workplaces in the events industry, and this exclusive project is set to transform the way organisations approach DE&I in the workplace, offering invaluable insights into employee engagement, retention, and productivity.

Consulting 102

Consulting Social Media Events Management 102

Planning Pod

APRIL 2, 2024

A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to compare two versions of a marketing asset and see which performs better. For busy event professionals, A/B testing is easy to overlook. It takes time, intentionality, and effort. Define your goals.

Marketing 78

Marketing Events Management Event Marketing 78

Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. ” Moutafis begins: Ethical AI by Zenus: A Summary “Data from our ethical facial analysis service cannot be used to identify individuals. I find his response inadequate, and this post explains why.

Technology 342

Technology 2023 Events Tech 342

Event Industry News

OCTOBER 12, 2022

There is a joke in the event industry that event leaders either believe that they don’t have enough data to make data-crunching worthwhile, or that they have too much data to know where to start. This article from Konduko gives some simple tips as to what data to collect, and which dials you can move.

Speakers 105

Speakers Events Social Media Meeting Planning 105

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 68

Event Marketing Marketing Social Media Advertising 68

Skiddle

JUNE 2, 2023

We hope you had a great Bank Holiday weekend and that any events you promoted went swimmingly. Well, we’re going to take a look at some last-minute festival marketing tips, showing you the benefits of our data analysis tools and calling out once more for testers on our discount codes feature. Happy Friday.

Marketing 52

Marketing Social Media Banking Venues 52

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Eventsforce

JANUARY 22, 2024

It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. Consider the key data that you rely on in your daily tasks — i.e., that related to clients, venues, vendors, etc. — and organise it in a manner that makes the most sense to you as a user. . —

Management 112

Management Marketing Technology Event Marketing 112

Eventscase Blog

APRIL 10, 2024

The digital revolution has transformed countless industries, and the events sector is no exception. In this era of constant innovation, Artificial Intelligence (AI) and Data Analytics are emerging as fundamental pillars, redefining the way we conceive, organise and experience events.

Technology 59

Technology Event Management Events Management 59

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

Event Marketing 100

Event Marketing Marketing Tech Events 100