EventMB

MARCH 21, 2023

Skift Take: Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 190

Event Marketing Events Marketing Meetings 190

Attendease

MAY 8, 2023

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events. Event analytics can be found in several different places.

Trade Shows 195

Trade Shows Marketing Management Tech 195

Eventmobi

JULY 27, 2022

How can associations use the data and information captured by their event technology platforms? Whether you need to prove event ROI, plan better future events, or improve the attendee experience, see how 6 association stakeholders used valuable data insights from their events to help achieve strategic goals.

Education 195

Education Sponsorships Conference Contracts 195

Velvet Chainsaw

OCTOBER 31, 2019

It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration. Data fields and pick lists should be normalized and updated across membership, meetings, subscriptions, and all of the organization’s other programs and services.

Airlines 295

Airlines Trade Shows Conference Consulting 295

Picatic by Eventbrite

JULY 28, 2022

When you’re running a fundraising or awareness event for your nonprofit organization, corporate partnerships and sponsorships can be critical to the success of a nonprofit event because they allow you to spend money where it’s needed most.

Sponsorships 195

Sponsorships Technology Events 195

EventMB

MAY 30, 2023

Skift Take: Data helps deliver impactful business events, and with emerging technologies, there are even better tools and strategies to leverage for next-level results. Anna Huddleston Read the Complete Story On Skift Meetings

Technology 170

Technology Events Meetings Event Management 170

EventMB

DECEMBER 23, 2021

The increasing use of event tech has given event profs access to a vast array of data. But are we using data to its full potential? By exploring key insights, we can unlock the power of data to deliver personalized event experiences of real value.

2022 209

2022 Event Tech Tech Event Technology 209

EventMB

JUNE 28, 2022

With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Focus on the Most Relevant Event Data.

Tech 165

Tech Marketing Events Event Tech 165

EventMB

OCTOBER 20, 2021

Event tech providers take different approaches to how they collect and manage attendee data. Now, there is growing concern among organizers about how this data management may impact them down the road. You know the debate around data is heating up when you receive PR emails from one platform […].

Event Tech 194

Event Tech Tech Management Events 194

EventMB

FEBRUARY 17, 2022

Virtual and hybrid event data has been in the spotlight for the last two years, and in some ways, we are only just beginning to understand its power. For most event planners, data usage is limited to reporting basic engagement stats back to sponsors and other stakeholders.

Events 186

Events Event Management Management 186

Eventscase Blog

APRIL 10, 2024

The digital revolution has transformed countless industries, and the events sector is no exception. In this era of constant innovation, Artificial Intelligence (AI) and Data Analytics are emerging as fundamental pillars, redefining the way we conceive, organise and experience events.

Technology 59

Technology Event Management Events Management 59

EventMB

MAY 25, 2021

When planning virtual events, providing maximum value to exhibitors, sponsors, and other stakeholders is key. As virtual and hybrid events become the norm, planners are going to need to make data-driven decisions […].

Tech 224

Tech Events Event Tech 224

Event Industry News

OCTOBER 12, 2022

There is a joke in the event industry that event leaders either believe that they don’t have enough data to make data-crunching worthwhile, or that they have too much data to know where to start. This article from Konduko gives some simple tips as to what data to collect, and which dials you can move.

Speakers 104

Speakers Events Social Media Meeting Planning 104

Eventsforce

FEBRUARY 5, 2024

As an event planner, your focus is now firmly fixed on the months ahead and while you’ve already got a lot on your plate, good data management can help make your life a lot easier. Step 1: Actively Audit Before Organising Event Data Behind each event — behind the artistry of every talented planner — there’s nothing but hard data.

Management 65

Management Events Event Management Technology 65

GEVME

DECEMBER 19, 2019

If data is the new oil, then there’s a category of data that we are simply wasting at business events. And that’s called Physical Data. In fact, when we talk about data at business events, we’re almost always talking about Digital Data. We can actually classify data into two categories: .

Speakers 156

Speakers Events Marketing 2020 156

EventMB

AUGUST 21, 2022

Event Attendance at 65 Percent May Be As Good As It Gets, New Data Shows "> Skift Take: In July, Skift Meetings reported that post-pandemic event attendance stalled at 65 percent, a stat that made waves in the industry.

Meetings 213

Meetings Events 213

MeetingsNet

DECEMBER 16, 2022

It’s been about five years since the European Union’s General Data Protection Regulation, or GDPR, went into effect, putting strict rules in place for collecting, storing, and processing data on EU citizens. meeting professionals changed their data practices if there was any chance an EU citizen would be among their attendees.

2023 144

2023 2018 Contracts Global Events 144

EventMB

JUNE 3, 2021

While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services. The post Informa Turns Ambitions to Growing Through Event Data by Miguel Neves appeared first on [link].

Trade Shows 177

Trade Shows B2B Events 177

Prestige Events Magazine

JANUARY 18, 2024

Diversity, Equity and Inclusion (DE&I) have become cornerstones of progressive workplaces in the events industry, and this exclusive project is set to transform the way organisations approach DE&I in the workplace, offering invaluable insights into employee engagement, retention, and productivity.

Consulting 102

Consulting Social Media Events Management 102

Oveit

JANUARY 23, 2024

We’ve been chatting with a lot of event organizers and we discovered you need more control over your event registration data. Also – […] The post Introducing Advanced Data Export for Events API – Your Event Buddy Adee appeared first on Oveit.

Events 62

Events Event Tech Tech Event Management 62

EventMB

NOVEMBER 16, 2020

Overcoming the risk of Covid-19 is the real dealbreaker for event safety in 2020, but what does handling this threat entail and what is the most effective strategy for doing so without neglecting other security concerns? The post The Future of Event Security is Data Privacy by Angela Tupper appeared first on [link].

2020 215

2020 Events Event Technology Technology 215

Event Industry News

APRIL 16, 2024

Visitors to London’s largest event venue ExCeL are more likely to be eco-conscious and tech-savvy, according to its latest audience insights data. The insights are provided […]

Tech 62

Tech Social Media Venues Events 62

MeetingsNet

SEPTEMBER 28, 2023

An event-data scientist makes the case for moving away from self-reported post-event surveys and towards analysis of audience behaviors. Yet far too often, the chief instrument for gathering event data is the post-event survey. Attendee behavior at the event itself is another rich source of data.

Trade Shows 97

Trade Shows Conference Events Technology 97

Picatic by Eventbrite

JANUARY 2, 2019

As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. This thriving economic climate is great news for events looking to grow — but it also means that promotion and marketing are more important than ever to make your experience stand out. To find out […].

2019 271

2019 Event Marketing Marketing Events 271

Attendease

OCTOBER 22, 2019

Whether your event is targeting consumers from a specific demographic or professionals from specific fields, having the right data at your disposal can be crucial to the success of your event. Here are three ways you could use attendee data and how you can gather it. Give prospects a taste of the event.

Management 210

Management Event Management Marketing Meetings 210

Eventmobi

JUNE 28, 2018

A common question we often get from our clients is, “What’s the best way to measure event ROI?” . You, along with all of your event stakeholders, likely itch for an answer to that integral question after each one of your events. . In today’s digital age, event data and analytics are readily available to event planners.

Sponsorships 207

Sponsorships Event Apps Fashion Events 207

Special Events

OCTOBER 12, 2023

An event-data scientist makes the case for moving away from self-reported post-event surveys and towards analysis of audience behaviors.

Events 105

Events 105

Picatic by Eventbrite

DECEMBER 5, 2018

The post New Data: When & Where to Send Your Event Invitation Emails appeared first on Eventbrite US Blog. On one hand, you don’t want to send too many emails and risk people unsubscribing. On the other, you don’t want to send too few emails and risk sales plateauing. What’s the right balance between […].

Events 277

Events Event Planning Marketing 277

Eventsforce

JANUARY 22, 2024

It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. Consider the key data that you rely on in your daily tasks — i.e., that related to clients, venues, vendors, etc. — and organise it in a manner that makes the most sense to you as a user. . —

Management 112

Management Marketing Technology Event Marketing 112

GEVME

SEPTEMBER 17, 2018

Let’s say you’ve been appointed to run a government event of national importance or a confidential business meeting. In most cases, the first thing you’ll have to think about (after celebrating, of course) is event data protection. How do you prevent the threat of a cyberattack on your event infrastructure?

Government 120

Government Education Tech Event Tech 120

Picatic by Eventbrite

DECEMBER 13, 2018

You might be cruising along with your event’s email marketing campaigns, assuming you’re doing just fine. The post New Data Reveals Email Engagement Benchmarks for the Events Industry appeared first on Eventbrite US Blog. Some people are opening your emails, and you’re selling tickets. But what you might not realize […].

Marketing 261

Marketing Events Event Planning 261

Eventmobi

OCTOBER 3, 2018

If there’s one phrase that causes event planners to lose the most sleep—besides “The speaker dropped out!” it’s probably “data protection”, especially when it comes to event app security. The Top Event App Security & Access Features. The Top Event App Security & Access Features.

Event Apps 150

Event Apps Technology Speakers Event Technology 150

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

Event Marketing 236

Event Marketing Marketing Tech Technology 236

Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. ” Moutafis begins: Ethical AI by Zenus: A Summary “Data from our ethical facial analysis service cannot be used to identify individuals. I find his response inadequate, and this post explains why.

Technology 340

Technology 2023 Tech Events 340

Attendease

FEBRUARY 22, 2024

For event planners, success is largely measured by the data gained before, during, and after an event. Event organizers are tasked with creating memorable experiences that resonate with attendees, but meeting business objectives and proving value through metrics is often how you win the budget for next year.

Event Planning 195

Event Planning Events Marketing Meetings 195

EventMB

APRIL 12, 2021

Prior to the pandemic, the folding of events into marketing departments added pressure to prove event success with the hard data that marketing teams were accustomed to seeing. The recent explosion in virtual events will undoubtedly amplify this trend. by Angela Tupper appeared first on [link].

Events 199

Events Marketing 199

Marketo Events

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? Measure your impact.

Marketing 167

Marketing Event Marketing Management Event Technology 167