Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Imagine, on the other hand, that you’re asked to do the same for an event.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

InGo

MAY 31, 2022

There’s no doubt that the use of big data has exploded over the past few years with every industry – from finance to manufacturing – leveraging it for smarter and faster decision making. And the same is true for the events industry. Get to know your audience with data. Sharpen your event messaging.

Speakers 52

Speakers Social Media Advertising Sponsorships 52

InGo

MAY 31, 2022

There’s no doubt that the use of big data has exploded over the past few years with every industry – from finance to manufacturing – leveraging it for smarter and faster decision making. And the same is true for the events industry. Get to know your audience with data. Sharpen your event messaging.

Speakers 52

Speakers Social Media Advertising Sponsorships 52

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Harness The Power Of Data & Virtual.

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138

2021 Event Marketing Marketing Technology 138

InGo

FEBRUARY 8, 2024

Are you maximizing the potential of your event marketing email efforts? We’ll dive into how to utilize this and the myriad of benefits it can drive for the ultimate success of your events. We apply our data intelligence to determine the best time to send these emails. We know how hard it is to grow your events.

Event Marketing 52

Event Marketing Marketing Events Speakers 52

EventBank Insights

NOVEMBER 28, 2019

Are you having trouble finding speakers for your events? Finding these types of speakers can be a daunting task with the amount of information out there. Speakers can be representative of your event and association and can be the most vital part of your event. Use speaker websites.

Speakers 97

Speakers Social Media Fashion Events 97

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 101

Speakers Consulting Healthcare Financial 101

Attendease

FEBRUARY 20, 2024

Include logistical details, session descriptions, speaker bios, FAQs, and personalized calls-to-action to drive conversions. Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 98

Speakers Healthcare Consulting Financial 98

Nunify

JANUARY 4, 2022

Here is a collection of statistics to help with your marketing & event strategy for the upcoming year with internal stakeholders.Our team in collaboration with industry experts and research has collated the below data, facts & figure in the following key areas. Event Industry Trends. Virtual Event Engagement.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The Problem With Registration Data. What Engagement Data Means & Why It Matters.

Marketing 68

Marketing Event Marketing Speakers Events 68

InGo

MARCH 29, 2022

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams?

Marketing 52

Marketing Social Media Speakers Events 52

Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. WORKSHOPS AND KEYNOTES Kicking off EMS 2023, The Moth Storytelling Workshop and the Data and Measurement Workshop were standing-room only, with highly engaged participants.

2023 52

2023 2024 Marketing Speakers 52

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Here are a few of our favorite new marketing trends to get you started.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. Mobilize your speakers as event marketing partners. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Eventsforce

MAY 20, 2020

As well as doing things like making improvements to their planning and marketing processes, the results showed that nearly 40% are spending this time to look at their event data. Because event data is incredibly valuable. SIGN UP TO UPCOMING WEBINAR: COVID-19 – Use Your Event Data to Get Fit for the Future.

Management 105

Management Events Tech Marketing 105

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Attendease

OCTOBER 25, 2023

For example, do you see more engagement and event attendee conversions on LinkedIn than on Instagram ? Using this knowledge allows you to make data-driven decisions and direct your efforts towards the platform that yields the best results. By delving into advanced metrics, you can elevate your events to new heights!

Social Media 195

Social Media Marketing Events Event Marketing 195

SevenEvents

JANUARY 24, 2022

Event marketing insights is the collation of event data that is then translated into practical information that can be applied to event strategy, is the simpler term the behavior behind the data. When considering your event marketing, it is important to focus on the wider event strategy also.

Event Marketing 52

Event Marketing Marketing Social Media Events 52

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Then, find the right venue for your audience size, event format, and budget. Early and enthusiastic marketing gets attendees excited to register right away. Clear objectives are crucial.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

EventBank Insights

NOVEMBER 4, 2019

At EventBank we’ve been engaging with events in the Philippines for years, and we’ve collected some great tips and tricks for marketing your event in the Philippines by speaking with the local professionals themselves. We have the data, but they have the insights. What the Data Says. What the Data Says.

Marketing 105

Marketing Social Media Advertising Events 105

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

2018 109

2018 Event Marketing Marketing Social Media 109

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Attendease

MARCH 20, 2019

An essential aspect of organizing and managing events is effectively scheduling sessions and speakers. A powerful session slotter should let you create, edit, and manage multi-day and multi-session events easily. Technology can be extremely beneficial when it comes to organizing, managing and running events.

Event Management 284

Event Management Management Speakers Marketing 284

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify.

Event Marketing 68

Event Marketing Marketing Advertising 2011 68

Eventmobi

SEPTEMBER 8, 2023

That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!

Social Media 195

Social Media Speakers B2B Tech 195

Eventory

APRIL 14, 2021

Events play a crucial role in companies’ business strategy as they facilitate building relationships with their audience. Data collected at events allow companies to profile and categorize customers so that the company’s communication is well adjusted to each group according to their interests and needs. Here’s the answer!

Marketing 78

Marketing Advertising Contracts Events 78

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Attendease

NOVEMBER 30, 2023

Giving attendees this level of choice and control over their event experience boosts excitement to attend while providing valuable data for your planning. Augmented Reality (AR) Scavenger Hunts Incorporate augmented reality by developing a scavenger hunt-style mobile app for your event.

Social Media 195

Social Media Sustainability Food and Beverage Technology 195

Ins'Tent

JUNE 19, 2019

One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Social media has proven to be very beneficial when dealing with event marketing.

Event Marketing 72

Event Marketing Tech Marketing Social Media 72