Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

InGo

MARCH 29, 2022

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams?

Marketing 97

Marketing Social Media Speakers Events 97

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Harness The Power Of Data & Virtual.

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138

2021 Event Marketing Marketing Technology 138

InGo

FEBRUARY 8, 2024

Are you maximizing the potential of your event marketing email efforts? We’ll dive into how to utilize this and the myriad of benefits it can drive for the ultimate success of your events. We apply our data intelligence to determine the best time to send these emails. We know how hard it is to grow your events.

Event Marketing 52

Event Marketing Marketing Events Speakers 52

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets.

Marketing 195

Marketing Sponsorships Speakers Events 195

Attendease

JUNE 20, 2023

As an event planner, you’ve got a lot on your plate. From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate event technology. There’s a better way!

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Here are a few of our favorite new marketing trends to get you started.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Eventmobi

JANUARY 23, 2023

So, ensuring you have the right event registration strategies in place is crucial to driving excitement and sign-ups. As an event planner, you’ll know this all too well. There are a lot of moving parts to keep on track—everything from marketing and promotion, ticketing and payments, to data collection.

Speakers 195

Speakers Social Media Hotels Banking 195

InGo

MARCH 29, 2022

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams?

Marketing 52

Marketing Social Media Speakers Events 52

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. Mobilize your speakers as event marketing partners. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

2018 109

2018 Event Marketing Marketing Social Media 109

GEVME

JANUARY 18, 2019

To run an event successfully, you need to prepare a good event program and an event speaker’s agenda—a schedule or protocol for speakers about what they will say and how they will act on the stage, etc. Reasons to create an agenda for event speakers. Limit the number of event participants.

Speakers 149

Speakers Events Management Social Media 149

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Planning Two Different Event Experiences.

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

SevenEvents

JANUARY 24, 2022

Event marketing insights is the collation of event data that is then translated into practical information that can be applied to event strategy, is the simpler term the behavior behind the data. When considering your event marketing, it is important to focus on the wider event strategy also.

Event Marketing 52

Event Marketing Marketing Social Media Events 52

EventBank Insights

NOVEMBER 4, 2019

At EventBank we’ve been engaging with events in the Philippines for years, and we’ve collected some great tips and tricks for marketing your event in the Philippines by speaking with the local professionals themselves. We have the data, but they have the insights. What the Data Says. What the Data Says.

Marketing 105

Marketing Social Media Advertising Events 105

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Analyze results to continually evolve your programming and improve future events. Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

2024 79

2024 Marketing Trade Shows 2025 79

Attendease

OCTOBER 25, 2023

For example, do you see more engagement and event attendee conversions on LinkedIn than on Instagram ? Using this knowledge allows you to make data-driven decisions and direct your efforts towards the platform that yields the best results. If you wish to go deeper still, consider the timing.

Social Media 195

Social Media Marketing Events Event Marketing 195

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

InGo

MAY 31, 2022

There’s no doubt that the use of big data has exploded over the past few years with every industry – from finance to manufacturing – leveraging it for smarter and faster decision making. And the same is true for the events industry. Get to know your audience with data. Sharpen your event messaging.

Speakers 52

Speakers Social Media Advertising Sponsorships 52

InGo

MAY 31, 2022

There’s no doubt that the use of big data has exploded over the past few years with every industry – from finance to manufacturing – leveraging it for smarter and faster decision making. And the same is true for the events industry. Get to know your audience with data. Sharpen your event messaging.

Speakers 52

Speakers Social Media Advertising Sponsorships 52

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify.

Event Marketing 68

Event Marketing Marketing Advertising 2011 68

SmartMeetings

MARCH 23, 2020

Why was Corporate Event Marketing Association (CEMA) created? We have more than 675 active members, who are a unique combination of senior-level event marketers, CMOs, VPs of events, experiential marketers and the suppliers that support them. Lastly, we want to do more with industry data.

Event Marketing 67

Event Marketing Marketing Education Tech 67

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Eventory

APRIL 14, 2021

Events play a crucial role in companies’ business strategy as they facilitate building relationships with their audience. Data collected at events allow companies to profile and categorize customers so that the company’s communication is well adjusted to each group according to their interests and needs. Here’s the answer!

Marketing 78

Marketing Advertising Contracts Events 78

Ins'Tent

JUNE 19, 2019

When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. Branded Apps. Focus on Social Media.

Event Marketing 72

Event Marketing Tech Marketing Social Media 72

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Attendify

JUNE 10, 2021

They also offer new frontiers of insights for measuring and marketing today’s events, regardless of their format. Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics.

Marketing 68

Marketing Event Marketing Speakers Events 68

Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. WORKSHOPS AND KEYNOTES Kicking off EMS 2023, The Moth Storytelling Workshop and the Data and Measurement Workshop were standing-room only, with highly engaged participants.

2023 52

2023 2024 Marketing Speakers 52

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 98

Speakers Healthcare Consulting Financial 98