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B2B events set to bounce back strongly after COVID-19, reveals survey of senior marketeers

Event Industry News

500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. Marketeers expect to be able to re-engage with events from October, after spend on B2B events recorded an 80% fall in Q2 2020. The survey suggests that B2B marketeers will remain cautious during the initial recovery.

B2B 142
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How To Market to Global Audiences

PCMA Convene

mdg’s Irina Anthony (right) as budding digital media specialist in Samara, Russia. market conditions — including consolidation, a changing regulatory environment, and other economic factors — have lowered attendance at many trade shows and conferences. Over the past several years, U.S. The world is a big place.

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Hybrid events at Pentahotel Leipzig: Stay Local Go Global

The MICE

The hotel is part of the Penta Group , which has 27 hotels in Europe and Asia (Germany, Belgium, France, Austria, Czech Republic, United Kingdom and Russia), with further expansions planned in the next 2–3 years. The Penta Group is presented on the market to revolve around their famous Penta Lounge, which can be found at every Pentahotel.

Hotels 52
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Confident planning strategies for the return of incentive travel 

The MICE

Incentives are the most exciting part of the MICE (Meetings, Incentives, Conferences, Exhibition) business. However, I think the bravest industry is the network marketing industry, because they need this incentive platform to conduct sales, to develop relationships, and motivate clients and team members. You always need a backup.

Travel 65
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The ultimate incentive experience A–Z: interview with Heidi Legein, Managing Director at The MICE Guru

The MICE

I interviewed Heidi about her role and work across various business areas of the DMC, beginning by defining its role, how to host virtual site inspections, how DMCs contribute to destination marketing, sustainability and incentives. Sustainable and green incentives are becoming more popular. But what is an incentive?

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Where You’d Least Expect Them

PCMA Convene

Petersburg, Russia. “It It certainly is a high-profile event,” said Laura Oswald, the CVB’s director of marketing, “and by having this great opportunity, we really wanted to maximize that and show off as much of Paducah — Paducah’s stories, Paducah’s culture, Paducah’s venues — as we could.”. A lot of these delegates were city leaders.

2017 75
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Inside the Bid Process for a Citywide Conference

PCMA Convene

Everyone seemed excited to see us there, because the conference hadn’t been to the United States since 1967,” said Nathan Hermiston, director of destination sales for Meet Minneapolis, whose colorful booth at Apimondia 2015 was the culmination of an 18-month-long bid for Apimondia 2019.