PCMA Convene

JUNE 11, 2021

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans. But there have been drawbacks to the digital experience as well.

Event Marketing 116

Event Marketing Marketing Event Tech Tech 116

Event Farm

SEPTEMBER 5, 2017

And with today’s rapidly-evolving event marketing technology , there’s more opportunity than ever for organizations to build innovative and disruptive marketing strategies that leverage the power of experiential. Like so many things today, the future of event marketing depends on technology.

Event Marketing 207

Event Marketing Marketing Tech Technology 207

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Endless Events

MAY 5, 2022

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

Event Technology 126

Event Technology Technology Event Tech Sustainability 126

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Event Industry News

OCTOBER 17, 2023

Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognised an opportunity to help Event Marketers better understand and articulate their true value.

2005 111

2005 Event Technology Technology Event Marketing 111

Eventinterface

OCTOBER 31, 2017

EventTechHub is a collaborative initiative that assists planners with the full lifecycle of their meetings and events: Before the event. Resources to assist planners with speaker selection, and technology tools to manage event marketing, logistics, attendees, exhibitors and sponsors. During the event.

Event Technology 133

Event Technology Technology Speakers Events 133

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138

2021 Event Marketing Marketing Technology 138

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

SpotMe Blog

APRIL 28, 2022

To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. With the landscape of future events changing rapidly, hybrid event management companies are ensuring organizations keep pace with innovative designs and futuristic event strategies.

2022 147

2022 Event Management Management Social Media 147

Bizzabo

DECEMBER 12, 2018

Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. Last year we emailed over 400 mid- to senior-level marketers asking for their thoughts on the events industry.

2019 86

2019 Event Marketing Marketing 2017 86

Eventinterface

OCTOBER 31, 2017

There is an overabundance of apps on the market, each with a distinct functionality. EventTechHub is a collaborative initiative that assists planners with the full lifecycle of their meetings and events: Before the event. During the event. Evaluate data and understand your event return on investment.

Event Technology 100

Event Technology Technology Speakers Meeting Planning 100

Eventinterface

OCTOBER 31, 2017

There is an overabundance of apps on the market, each with a distinct functionality. EventTechHub is a collaborative initiative that assists planners with the full lifecycle of their meetings and events: Before the event. During the event. Evaluate data and understand your event return on investment.

Event Technology 100

Event Technology Technology Speakers Meeting Planning 100

Event Industry News

JULY 7, 2021

Gleanin, the world leading referral marketing software provider for the events industry, has launched a new SaaS platform. It’s a toolkit that enables marketers to create engaging advocacy campaigns for key influencers in their event communities, which attracts new attendees for their events.

Event Marketing 89

Event Marketing Marketing Education Events 89

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

2018 109

2018 Event Marketing Marketing Social Media 109

Event Industry News

FEBRUARY 29, 2024

The Event Technology Awards (ETA) US & Canada are proud to announce Julius Solaris as a judge for the inaugural stateside edition. Julius Solaris is regarded as the most influential person in the event industry. He founded Boldpush, a management consultancy agency for the event industry.

Event Technology 69

Event Technology Technology Consulting Management 69

Event Industry News

JULY 22, 2022

Brand + experience + marketing firm DAHLIA+Agency announced the start dates for an educational course for event technology companies. Launch Shift Go provides event technology firms with a foundational understanding of the U.S. The global events market is a huge opportunity for any event tech company.

Event Technology 72

Event Technology Technology Event Tech Tech 72

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Event Industry News

MARCH 18, 2024

Julie Coates-Walker has been appointed as Group Head of Sales for conferences, events, and hospitality at Arena Racing Company (ARC), the UK’s largest racecourse group, which comprises 21 venues, including 16 horse racing venues.

Hospitality 105

Hospitality Conference Venues Sports 105

Event Industry News

APRIL 22, 2021

Pauline Kwasniak from Female Event Planners, MCI’s director of onsite services, James Kelley, and Kathryn Frankson, director of event marketing at Informa, are some of the latest judges to be announced for Event Technology Awards (ETA) 2021. My sincere thanks to all involved.”.

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Event Technology Technology 2021 Tech 90

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Event Industry News

MAY 13, 2024

Buoyed by The FT buying a major stake, and ultimately acquiring the company, […] Launched in 2006, full name The Next Web, TNW is a product of its founders’ interest in the future of tech.

Financial 64

Financial 2006 2012 Tech 64

Bizzabo

JULY 17, 2020

The COVID-19 pandemic has changed event marketing as we know it. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.

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Event Marketing Marketing 2020 Insurance 67

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify.

Event Marketing 69

Event Marketing Marketing Advertising 2011 69

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event? your speaker).

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. But experts agree that two years of living life virtually during the pandemic has played a major role in accelerating the adoption of emerging technologies. This surge in mind-boggling tech seems to have happened overnight.

Tech 99

Tech Event Marketing Marketing 2026 99

Event Industry News

MAY 8, 2024

Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer. She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc.

B2C 69

B2C Marketing B2B Event Design 69

Exhibitor Magazine

SEPTEMBER 20, 2021

Patron Technology, the industry-redefining event technology solution, today announced a new partnership with all-in-one event marketing platform Audie.

Event Marketing 56

Event Marketing Technology Marketing Event Technology 56

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Eventinterface

APRIL 12, 2017

Most planners first experience with event technology is the implementation of a registration and event check-in app. Event technology has however evolved tremendously in the past few years to make the lives of all event stakeholders easier, more engaging and productive. What problems need to be solved.

Event Technology 150

Event Technology Technology Tech Event Tech 150

Eventinterface

MARCH 13, 2017

Selecting event technology can be a daunting experience. The wrong decision can cause a lot of headaches during the planning and execution process of your conference or event. In this post we are sharing our top 5 tips to keep in mind when researching and choosing your event technology platform. KNOW YOUR GOAL.

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Event Technology Technology 2016 Tech 173

Stova

MAY 4, 2023

This article explains how to make the most of event technology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is Event Technology? Without event planning and management technology, processes are time-consuming.

Event Technology 52

Event Technology Technology Trade Shows 2023 52

Event Industry News

FEBRUARY 17, 2023

We are looking for Event Marketers with varied experience to join a leading B2B Conference Company who deliver high quality conferences all over the world. This role will be working on […]

B2B 59

B2B Marketing Management Event Marketing 59

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Event Industry News

DECEMBER 13, 2018

is the current highest growth event technology integrated platform. We provide a white label event management platform and we have already improved more than 4,000 events with over 950,000 attendees. was awarded as the best technology startup in the world at the 6th edition of the “Event Technology Awards”.

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Event Technology Technology 2018 2014 91