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3 Questions You Should Be Asking About Your Event Data Analytics

Attendease

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events. Event analytics can be found in several different places.

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Google Audio Overview tool in NotebookLM generates bogus output

Conferences that Work

As I’ll explain below, when I tested Audio Overview on last week’s blog post, it generated a five-minute “conversation” that misrepresented the content. It’s this blog post comparing, get this, designing online platforms like the Big Dogs, Google, Twitter, to designing amazing conference experiences.

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Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. The best way to do that is to collect data. As a marketer myself, I realize that the push to become data-driven is much easier said than done. The first step is a shift in perspective.

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Using Event Tech to Collect Actionable Data & Engage Prospects

Event Farm

Keep reading to learn our top four tips for using technology to engage prospects , collect valuable event data, and integrate your event channel with the rest of your marketing strategy. Plan your on-site engagement, and use tech to help you execute. Integrate your event data with your CRM.

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Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

Having an understanding of where event marketing tech is going will not only help organizations do better business now, but it will also set them up to successfully harness the powerful marketing technology of the future. So, what’s the future of tech? What does this mean for event marketing tech? The more data, the better.

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Unlock the power of personalization: How data can supercharge your event customer journey

Planning Pod

By leveraging data-driven insights, you can personalize your communication and tailor the customer journey for each lead, resulting in stronger relationships, higher engagement, and ultimately, more event bookings and business growth. Many content management systems (CMS) can provide you with data like that. Get started today!

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Guest Blog: How to measure app data, pre and post event

Event Industry News

Event Tech Live. Event Tech Live is an educational forum that provides a platform for industry professionals to come together and immerse themselves into the world of event technology. I had the pleasure to speak on a panel discussing ‘ how to measure app data, pre and post event’.