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The Top 20 Event Planning Books to Read Right Now

GEVME

Corporate business clients often need some food for thought to gain deeper insight into the event planning industry, the services they often use, and so on. Special Events: A New Generation and the Next Frontier by Dr. Special Events: A New Generation and the Next Frontier by Dr. Joe Goldblatt.

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EventBank: The Best Event Management Software for Events in China

EventBank Insights

Which provider will help you take advantage of your business opportunities in the Chinese market?EventBank's EventBank's all-in-one solutions are the leader in helping Western and Chinese companies manage successful events and memberships. Our platform is optimal for navigating the complicated yet lucrative Chinese market.

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Trends in Event Management in 2018

EventBank Insights

What are event attendees expecting in 2018? Event attendees like to be made to feel that they are important, and that their interests and expectations matter to event planners. Event organizers will experience improvements to their marketing campaigns, approach to customer relationship management and real-time analytics.

2018 60
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Holy F**k, Apple. You Spent HOW MUCH?!

Decibel Management

This staggering figure was recently unveiled by Phil Schiller , former head of Apple’s worldwide marketing, during his testimony at the ongoing trial of Epic Games vs. Apple, and it shook us to our core. Apple spent a whopping $50 million on its annual Worldwide Developers Conference. $50 50 MILLION. . 2021 Oscars – $40 Million.

2012 74
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35 Must Attend Events For Event Planners in 2020

Bizzabo

Experiential Marketing Summit 2020. The ultimate training conference on the ultimate marketing discipline: experiential marketing. IBTM America is where the meetings, events and incentives industry's top decision makers meet and do business. Beijing, China. The Event Planner Expo 2020. Chicago, Illinois.

2020 91
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How Festivalisation is Influencing Meetings

PCMA Convene

Last but not least, make full use of technology to create interesting and engaging interactions that draw in the live audience and also “project” the experience to a wider audience outside the event. Making sure everyone has a good time gives them a reason to return to future events.

B2C 69
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Not Your Mother’s Incentives… Or Even Last Year’s

SmartMeetings

There is definitely a strong fun and reward component, but incentive travel seems to have taken on a new meaning,” is how Danielle Boyles, director of sales and marketing at Grand Hyatt Vail in Colorado , puts it. And it may help to explain why, of all categories of event planning, incentives seem to be near the top in renewed bookings.

Travel 107